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2024-12-13
Swiggy, a prominent food delivery platform, has ventured into the live events ticketing market with the launch of ‘Scenes’. This new feature, integrated within the Swiggy app, empowers users to purchase tickets for restaurant-hosted events directly. This strategic move positions Swiggy as a direct competitor to Zomato’s recently unveiled District platform.
Currently available in Bengaluru, Scenes offers a diverse range of events, including New Year’s Eve parties, live music performances, and DJ nights at partner restaurants. By seamlessly integrating this feature into its existing superapp, Swiggy leverages its substantial user base of 17.1 million monthly transacting users, a figure that has seen a 19% year-on-year increase in Q2FY25.
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Swiggy’s ambitions extend beyond Scenes. The company has initiated the process of establishing a wholly-owned subsidiary dedicated to sports activities, amusement, and recreation. This strategic move is a direct response to Zomato’s recent acquisition of PayTm’s Insider businesses for approximately ₹2,048 crore and the subsequent launch of the District platform. Zomato CEO Deepinder Goyal has boldly proclaimed District as a potential “game-changer” for expanding beyond food delivery.
The competitive landscape between Swiggy and Zomato has intensified, with the battleground now extending beyond food delivery and quick commerce to encompass dining out and event experiences. While Scenes is currently limited to Bengaluru, the scale and nationwide expansion plans for this feature remain uncertain. Swiggy has yet to disclose its comprehensive vision for the service or the full range of events it intends to offer.
What Undercode Says:
Swiggy’s foray into live events ticketing with Scenes is a strategic move that aligns with its broader vision of becoming a comprehensive lifestyle platform. By leveraging its existing user base and infrastructure, Swiggy aims to capture a significant share of the burgeoning live events market. However, the success of Scenes will hinge on several factors:
User Experience: A seamless and intuitive ticketing experience will be crucial to attract and retain users.
Event Selection: A diverse and appealing range of events will be essential to cater to different preferences.
Partnerships: Strong partnerships with restaurants and event organizers will be vital to expand the platform’s reach.
Competition:
Ultimately, the success of Scenes will depend on
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Reported By: Timesofindia.indiatimes.com
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