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2024-12-24
Swiggy,
Biryani’s Enduring Reign: For the ninth consecutive year, Biryani solidified its position as India’s undisputed favorite, with a staggering 83 million orders placed in 2024—an average of two biryanis ordered every second! Closely following was the beloved Dosa, with 23 million orders. In a testament to the nation’s growing love for Italian cuisine, a Bengaluru-based user achieved culinary infamy by spending a whopping Rs 49,900 on a single order of 125 pasta dishes.
Speed of Service: The report highlighted the
Dinner Dominates: Indians clearly favor their evening meals, with dinner orders surging to 215 million, a significant 29% increase compared to lunch orders.
City-Specific Cravings:
Delhi: Indulged in Chole Bhature.
Chandigarh: Craved Aloo Parantha.
Kolkata: Savor Kachoris.
Shillong: Favored Noodles.
Delivery Milestones:
Breakfast Favorites: South Indian cuisine reigned supreme at breakfast, with Dosas (8.5 million) and Idlis (7.8 million) topping the charts. Bengaluru, in particular, displayed a fervent love for Masala Dosas, ordering a remarkable 2.5 million throughout the year.
Snack Attack:
Chicken Roll: Emerged as the most popular snack with 2.48 million orders.
Chicken Momos: Followed closely with 1.63 million orders.
Potato Fries: Secured the third spot with 1.3 million orders.
Midnight Cravings: Chicken Burgers proved to be the midnight favorite, with 1.84 million orders placed between 12 AM and 2 AM.
Biryani’s All-Day Appeal: Chicken Biryani consistently remained a popular choice across all hours of the day.
Unique Orders: A Delhi resident placed a truly unique order: 250 Onion Pizzas!
Dining Out Trends: Swiggy Dineout, the
Savings Galore: 22 million diners were seated through Swiggy Dineout, resulting in a collective savings of Rs 533 crore.
Table Reservations Surge: The number of table reservations per hour soared from 337 in 2023 to an impressive 1,242 in 2024.
Significant Savings: Diners enjoyed an average savings of Rs 708 per order, an increase from Rs 672 in 2023.
Delhi & Bengaluru Lead: Delhi and Bengaluru emerged as the top cities for savings, with Delhi achieving Rs 121 crore in savings and Bengaluru reaching Rs 101 crore.
Big Spenders: A Mumbai diner made headlines with a single order worth Rs 3 lakh, while a Delhi user saved a remarkable Rs 1.22 lakh on a single order at Malamen.
High-Value Transactions: Kanchipuram boasted the highest average transaction value at Rs 4,284, followed by Shillong (Rs 3,678) and Siliguri (Rs 2,747).
Bengaluru’s Party Scene: Bengaluru reigned supreme in alcohol transactions, recording 289,000 orders, significantly surpassing Delhi’s 96,000 orders.
Romantic Dining: “Just the two of us” bookings reached 2.35 million, with Bengaluru leading with 486,000 bookings and Jaipur following with 64,000.
Restaurant Festival Success: The Great Indian Restaurant Festival proved to be a resounding success, helping diners save a substantial Rs 228 crore across two seasons.
What Undercode Says:
The “How India Swiggy’d” report provides a fascinating snapshot of India’s evolving food habits and preferences. Biryani’s continued dominance underscores its enduring appeal as a national dish, while the surge in dinner orders reflects changing lifestyles and dining patterns.
The report highlights the increasing importance of speed and convenience in food delivery, with rapid delivery times becoming a key differentiator for platforms like Swiggy. The emergence of ice cream as one of the fastest-delivered items is a testament to the growing demand for quick gratification and on-demand indulgence.
The report also emphasizes the growing importance of technology in the dining experience. The significant increase in table reservations per hour through Swiggy Dineout reflects the shift towards digital platforms for planning and booking dining experiences.
Furthermore, the report underscores the growing importance of value and savings for consumers. The substantial savings achieved through Swiggy Dineout and during the Great Indian Restaurant Festival demonstrate the increasing price sensitivity of diners and their willingness to explore platforms that offer attractive deals and discounts.
The report also reveals regional variations in food preferences, with different cities showcasing distinct culinary identities. These insights can be valuable for restaurants and food businesses in tailoring their offerings to specific local tastes and preferences.
Overall, the “How India Swiggy’d” report provides valuable insights into the evolving food landscape in India, highlighting key trends that are shaping the future of the food delivery and dining-out industries.
Disclaimer: This analysis is based on the provided article and may not reflect all aspects of the report or the broader food industry.
References:
Reported By: Timesofindia.indiatimes.com
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Wikipedia: https://www.wikipedia.org
Undercode AI: https://ai.undercodetesting.com
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OpenAI: https://craiyon.com
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