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Introduction:
In today’s digital-first economy, cybersecurity isn’t just about fending off hackers and ransomware. While those threats dominate headlines, there’s a quieter — yet just as damaging — issue that many businesses overlook: the quality and continuity of their digital services. From website crashes to app delays, these seemingly small technical problems can destroy user trust and revenue faster than any data breach. In this article, we dive into the overlooked connection between user experience (UX), operational performance, and business resilience — and why the real danger might be hiding in your system logs, not your firewall.
Summary: The Silent Threat to User Experience
In 2025, cybersecurity conversations still focus heavily on external threats like ransomware, phishing, and data leaks. But Ariel Assaraf, CEO of Coralogix, argues that internal system failures — including downtime, latency, and technical errors — now pose a bigger risk to businesses. These disruptions don’t make front-page news, but they directly affect user experience, revenue, and brand reputation.
One example cited is the massive Facebook outage on October 4, 2021, when Facebook, Instagram, and WhatsApp all went down for six hours. Telegram gained 70 million users in that window, while Facebook lost over \$60 million. The damage wasn’t caused by hackers, but by a technical misconfiguration — proving that even a “simple glitch” can spiral into a major business crisis.
The article stresses that service continuity isn’t just a technical goal — it’s a strategic necessity. Today’s digital systems are complex, built from countless microservices across cloud platforms, which makes detecting issues in real time incredibly difficult. Often, businesses only realize there’s a problem when customers start leaving.
When problems occur, DevOps teams scramble to diagnose issues manually, which slows down recovery. The impact compounds: developers burn out, product roadmaps stall, and customers switch to faster, more stable alternatives. To fix this, more companies are adopting observability platforms that offer real-time visibility across entire tech stacks — allowing them to catch issues before users do.
Assaraf’s core message is that digital trust should be treated like any other key performance indicator (KPI). Monitoring tools aren’t back-office perks — they’re boardroom essentials. Just like marketing teams track ROI, leadership teams must track uptime, latency, and customer experience metrics. The businesses that do this are building real competitive moats — not just systems that work, but systems users trust.
What Undercode Say:
At Undercode, we’ve long tracked the evolution of cybersecurity from a narrow, defensive posture to a much broader field that includes system health, service uptime, and digital trust. Assaraf’s insights align perfectly with this trend — the idea that your biggest risk isn’t just being hacked, it’s being unavailable.
Here’s why this matters:
Downtime is the new data breach. A crashed app during checkout or a laggy interface during sign-up can kill conversions just as effectively as a virus stealing passwords.
Observability
Executive-level visibility is non-negotiable. Performance data needs to be visible at the top of the org chart. If CEOs don’t understand how latency affects churn, they’re steering blind.
At the heart of this issue is a broader digital maturity question: can your systems handle scale? Microservice architectures and hybrid clouds offer flexibility, but also introduce unpredictable failure points. What Assaraf points out — and what we echo — is that these risks can only be mitigated with continuous, intelligent observability that plugs into every layer of your stack.
We’ve also seen firsthand that companies with strong system observability frameworks retain customers longer, iterate faster, and experience fewer PR disasters. And here’s a competitive angle many overlook: when your rivals’ platforms go down and yours stays live, you gain not just traffic — but trust. That’s not just uptime. That’s market capture.
There’s also a cultural element. Tech teams stuck in reactive firefighting mode don’t innovate — they survive. Observability reduces alert fatigue, improves mental health among DevOps teams, and frees engineers to do what they’re hired for: building features, not chasing ghosts in logs.
isn’t just a technical upgrade. It’s a full-blown strategic shift. Smart companies treat real-time system visibility as critical infrastructure. Others will keep gambling on user patience — and losing.
Fact Checker Results ✅
🔍 Facebook outage facts: Verified — the 2021 outage lasted 6 hours and cost Facebook tens of millions.
📉 Telegram user surge: Confirmed — Telegram publicly reported a 70M user spike during that day.
⚙️ System observability market: Rapid growth verified — Gartner reports a strong rise in adoption across enterprises.
Prediction 🔮
By 2027, observability platforms will be as standard as CRMs in most medium-to-large organizations. Performance metrics like uptime and response time will become board-level indicators, featured alongside revenue and churn in quarterly reports. Companies that fail to adopt full-stack monitoring will suffer not from cyberattacks — but from customer abandonment due to poor digital experiences. The digital battlefield is shifting from “security” to “reliability,” and only the prepared will thrive.
References:
Reported By: calcalistechcom_afdd353bbc36462360df7697
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