According to a recent shareholder letter from…
Tim Cook, CEO of Apple, shared his thoughts on the dramatic event between Facebook and Apple this week on Thursday night, prompting the social networking giant in a full-page newspaper ad to target Apple’s iOS 14 advertisement privacy strategy. By posting on Twitter, Cook defended the device monitoring disclosure functionality in iOS 14, which would enable apps to seek express user consent in order to track users on the Internet. The advertisements on Facebook say that the role of Apple would damage the interests of small businesses.
In many major publications, including the Wall Street Journal and the New York Times, Facebook ran a full-page commercial for Apple on Thursday. The social network used these commercials to complain that Apple’s “mandatory software update” would allow “your favorite cooking website or sports blog” no way to configure it like it exists before in the context of upcoming improvements to iOS 14. A lot of revenue is gained from advertisements, and for small companies, these reforms would be devastating.
In reaction to the privacy controversy, Cook tweeted that the two firms are now well-known, “Facebook can continue to track users through apps and websites as before.” Cook went on to say that the dilemma is that Apple now just needs to force Facebook to seek people’s express consent to do so.
In the future to prevent delisting, web developers would have to apply privacy tags to their App Store software to clarify what type of user monitoring ability their apps have. At the WWDC 2020 meeting, these privacy features were announced, which has caused questions for some businesses who rely on user data and user monitoring to make money.
The myriad ways in which Apple faces Facebook to track its operations would certainly shock and annoy certain people. Cook’s response to the privacy debate on Facebook via Twitter, however is reminiscent of the similarly worded remarks made before his death by the late Apple co-founder Steve Jobs on privacy issues.
Jobs articulated a vision of how to manage consumer privacy correctly as early as 2010, at the AllThingsD conference that year, which is almost exactly what Apple is doing now-the wording is almost exactly the same as defined on Twitter by Cook. Privacy means that people know what they are signing,”Privacy means that people know what they are signing-in plain English and repetitive,”in plain English and repetitive.
“I believe people are smart, and some people want to share more data than others. Ask them. Ask them every time. Let them tell you that if they are tired of your questioning, they don’t need to ask them again. . Let them know exactly what you want to do with their data.”
Interestingly, Facebook CEO Mark Zuckerberg was in the crowd as Jobs said those words.