At any point of the digital transition,…
Epic Games, Spotify and 11 other critics of Apple’s App Store governance have formed an App Fairness Coalition to end Apple’s monopoly. They demand to ensure equal rights for all developers of mobile programs and reduce the tax of 30%, which they have to pay for placing their iOS applications in the official store of Cupertinos.
According to The Washington Post, thirteen corporations have formed an alliance against Apple’s monopoly. The alliance, known as the App Justice Coalition, includes Fortnite Epic Games maker, music streaming site Spotify, Tinder Match Party owner, and other detractors of the iOS developer policy of the App Store.
Despite the fact that the participating businesses have recently voiced their private outcry against the App Store’s unjust practices, the “coalition of justice” is the first collective of like-minded individuals who think that their requests must be fulfilled by the Cupertino corporation. The group says it is available to “companies of all sizes in all sectors dedicated to defending customer preference, encouraging innovation and ensuring a fair playing field for all developers of software and games around the world.”
The alliance has released on its official website the three major issues it aims to combat.
These include a 30 percent levy on all purchases carried out inside an app housed in the App Store, the absence of competing delivery channels for iOS products, and the utilization of the hegemony by Apple to market its own services.
The partnership has released guidelines on its official website that the participating businesses expect Apple will willingly obey, or will be pressured to do so by regulators and policymakers. They need developers, not just the App Store, to be able to select which stores to host their iOS apps. They also recommend that, to the same degree as the owner of the site, developers have access to technical knowledge, thus equalizing their rights. Furthermore, they find out that the new commission of 30 percent, launched back in 2011, is disproportionately high and should be cut to enable more app developers to publish on the App Store.
In July of this year, Telegram CEO Pavel Durov spoke out against Apple and its App Store policies, asking businesses and consumers to continue battling the ‘apple’ monopoly. The PR service of the organization is purposely “misleading the public,” according to Durov, seeking to persuade everyone that 30 percent is a reasonable fee for developers using the services of Yabloko.
All of this seems so egregious that it would appear that such a tribute of 30 percent will not last long. But for about 10 years, the situation has continued,’ Durov said.
One of the prevalent misconceptions, the businessman notes, is the claim that the 30 percent tax goes to the content of the App Store. In fact, however, the company only invests a small portion of what it takes from the developers to sustain the business.
“Apple takes billions of dollars from third-party software developers single quarter. The hosting and program moderation expenses, however, are estimated not in billions, but in tens of millions of dollars,’ Durov said.
We may assume that the corporations “listened” to the calls made by Durov and formed an alliance to bring dissatisfaction to a different, unified stage with Apple. Nevertheless, a situation in which the Cupertinians would willingly make compromises and conform the program to the demands of the demonstrators remains impossible to envision.