TikTok recruits 3,000 engineers worldwide and also cooperates with e-commerce Shopify

Wednesday, October 28, 2020, 9:11 GMT

On Tuesday, TikTok (TikTok overseas version) short video platform revealed that the company plans to employ over 3,000 engineers in the next three years , primarily in Europe, Canada and Singapore.

This move indicates that this short video program has not given up on expansion plans, although the confusion over ownership still remains. A TikTok spokesman said: “We expect to continue to expand TikTok ‘s global engineering team over the next three years, including about 3,000 engineers in Canada, Europe, Singapore and the United States, to help our accelerated global expansion.”

The spokesman added that the United States will remain one of the engineering centers of the organization and hire more personnel. Outside of China, there are actually around 1,000 engineers working for TikTok and about half of them are in Mountain View , California. It has previously been announced that ByteDance, TikTok ‘s parent firm, plans to spend billions of dollars in Singapore and hire hundreds of workers. As its Southeast Asian offices, the organization has picked Singapore.

Trump said last month that he had accepted the tentative deal between Oracle and Wal-Mart to acquire TikTok shares, but after Bytedance said it would not give up the controlling interest in TikTok, the formal agreement was not signed. A judge will decide on the US government ban on November 4, deciding whether users are permitted to resume installing TikTok from the US app store. ByteDance warned that in the United States, this move would essentially prohibit the use of TikTok.

At the same time, on Tuesday, TikTok also revealed that it had set up a new global alliance with the Shopify e-commerce network to further engage in social commerce. The agreement is aimed at making more than 1 million merchants from Shopify more available to the young audience of TikTok and improving sales. The two businesses said that gradually the relationship would be extended to cover other features such as in-app shopping.

According to the partnership agreement, by downloading new TikTok channel applications from the Shopify App Store, Shopify merchants will be able to develop, run and optimize their TikTok marketing operations directly from the Shopify dashboard. Merchants will be able to use the key functions of TikTok for Business Adds Manager after installation.

These advertisement tools allow companies to generate native, shareable content and turn their brands into TikTok community-resonant feed video advertisements. Businesses would be able to reach customers of diverse races, ages, consumer habits, and types of video. The cost of the event can vary based on the merchant ‘s company priorities and the sum they choose to pay.

Furthermore, Shopify merchants can also install or connect their “TikTok Pixel” to help them track conversions promoted by TikTok advertising campaigns more easily. User actions, such as users browsing their sites, logging on the website, adding items to the shopping cart, placing orders, and completing purchases, will currently be monitored by e-commerce firms.

“Satish Kanwar, product vice president of Shopify, said in a statement:” TikTok is one of the world’s fastest expanding entertainment channels, with more than 100 million actively active consumers alone in the United States. With TikTok, the collaboration ensures that Shopify merchants will communicate with these new audiences using content that feels true to the TikTok experience.

“Satish Kanwar, product vice president of Shopify, said in a statement:” TikTok is one of the world’s fastest expanding entertainment channels, with more than 100 million actively active consumers alone in the United States. With TikTok, the collaboration ensures that Shopify merchants will communicate with these new audiences using content that feels true to the TikTok experience.

Shopify and TikTok partnered to test separate social commerce projects before unveiling the latest partnership. They also partnered, for instance, to test shopping buttons, enabling TikTok developers to connect their videos to their Shopify storefronts.