At any point of the digital transition,…
Today, the Wal-Mart retail giant and TikTok (TikTok overseas version) short video app announced that they would collaborate to pursue live streaming on TikTok’s social video app and recommend users their fashion brand items.
Wal-Mart said that without leaving the website, viewers on TikTok will buy fashion items depicted in common creator content. In the United States, TikTok has 100 million monthly active users, and the first live broadcast will be hosted on Friday on Walmart’s TikTok account.
Wal-Mart will suggest large-brand items such as Champion, Jordache, Kendall + Kylie, and private-label products such as Free Assembly, Scoop, and Sofia Denim in the first live broadcast partnership.
In a blog post, William White, Walmart America’s chief marketing officer, wrote: “This provides us with a new way to connect with old users and potential new customers.”
Previously, Wal-Mart had intended to invest in TikTok before TikTok was hit with a ban on entering the US market, as the world’s largest retailer. While the strategy failed to materialize, the interest of Wal-Mart in TikTok has not diminished. Today, in the area of e-commerce and web advertisement, it aims to target young online users through live video and contend aggressively with Amazon.
Wal-internet Mart’s revenue grew significantly after the onset of the latest crown pneumonia crisis, as shoppers shopped more online at home to stop people who could be sick.