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2025-01-07
In a bold move to redefine digital entertainment, Vodafone Idea (now Vi) has partnered with the globally acclaimed streaming platform, Lionsgate Play. This collaboration aims to bring a premium library of Hollywood blockbusters, iconic franchises, critically acclaimed films, and exclusive series to Vi Movies & TV subscribers. With this partnership, Vi continues to strengthen its OTT portfolio, offering a diverse range of content at affordable prices to both existing and new customers.
A New Era of Entertainment for Vi Users
Vi Movies & TV subscribers are in for a treat as Lionsgate Play joins the platformās already impressive lineup of streaming services. Users can now access a vast library of global hits, including blockbuster franchises like John Wick, The Hunger Games, and Saw, alongside standout titles such as Past Lives, Tokyo Vice, Operation Fortune, The Iron Claw, and The Beekeeper. Additionally, the platform will feature dubbed content, making it accessible to a wider audience.
The partnership also brings prestigious award shows like the Primetime Emmy Awards, Golden Globes, Criticsā Choice Awards, and BAFTA Awards to Vi users, ensuring they stay updated with the best of global entertainment.
Expanding the OTT Ecosystem
Vi Movies & TV has already established itself as a one-stop destination for entertainment, offering content from platforms like Disney+ Hotstar, SonyLIV, ZEE5, and Fancode for sports enthusiasts. Regional content from Sun NXT, ManoramaMax, Nammaflix, Klikk, and Chaupal further enhances its appeal. With the addition of Lionsgate Play, Vi now boasts an even more comprehensive entertainment ecosystem, catering to the diverse tastes of Indian viewers.
The platform also provides access to over 300 live TV channels, including 30+ live news channels, making it a holistic entertainment solution.
Commitment to Innovation and Quality
Viās partnership with Lionsgate Play underscores its commitment to innovation and delivering world-class entertainment. By continuously adding renowned platforms to its offerings, Vi is curating a rich and diverse content library tailored to the evolving preferences of Indian audiences. This collaboration not only enhances Viās OTT portfolio but also reaffirms its position as a leader in the digital entertainment space.
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What Undercode Say:
The partnership between Vi and Lionsgate Play is a strategic move that reflects the growing demand for premium OTT content in India. As the Indian digital entertainment market continues to expand, collaborations like this are crucial for telecom operators and streaming platforms to stay competitive.
1. The Rise of OTT in India
Indiaās OTT market has witnessed exponential growth in recent years, driven by affordable internet access and the increasing penetration of smartphones. According to a report by PwC, the Indian OTT market is expected to reach $12.5 billion by 2030. This growth has created a fertile ground for partnerships between telecom operators and streaming platforms, as seen in the Vi-Lionsgate Play collaboration.
2. Catering to Diverse Audiences
One of the key strengths of this partnership is its ability to cater to a wide range of audiences. Lionsgate Playās library, featuring Hollywood blockbusters, acclaimed series, and award-winning content, complements Viās existing offerings, which include regional and sports content. This diversity ensures that Vi Movies & TV appeals to viewers across demographics, from urban millennials to regional audiences.
3. Competitive Edge in a Crowded Market
The Indian OTT space is highly competitive, with giants like Netflix, Amazon Prime Video, and Disney+ Hotstar dominating the market. By partnering with Lionsgate Play, Vi has positioned itself as a strong contender, offering a unique blend of global and local content. This strategy not only attracts new subscribers but also enhances customer retention by providing a comprehensive entertainment solution.
4. Affordability and Accessibility
Viās focus on affordability is another critical factor in this partnership. By bundling Lionsgate Play with its existing subscription plans, Vi ensures that premium content is accessible to a broader audience. This approach aligns with the preferences of Indian consumers, who are increasingly seeking value-for-money entertainment options.
5. Future Prospects
Looking ahead, partnerships like this are likely to become more common as telecom operators and streaming platforms seek to leverage each otherās strengths. For Vi, this collaboration is a step towards building a robust digital ecosystem that goes beyond traditional telecom services. As the demand for high-quality content continues to grow, Viās ability to innovate and adapt will be key to its success in the OTT space.
In conclusion, the Vi-Lionsgate Play partnership is a win-win for both companies and their users. It not only enhances Viās OTT portfolio but also sets a new benchmark for digital entertainment in India. As the lines between telecom and entertainment continue to blur, such collaborations will play a pivotal role in shaping the future of the industry.
References:
Reported By: Timesofindia.indiatimes.com
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