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A Modern Twist to Traditional Postpaid Plans
Vodafone Idea (Vi) has introduced a fresh offering in the Indian telecom space — the Vi Max Family Plan, designed for postpaid users seeking a blend of high-speed data, OTT subscriptions, and family connectivity. With a price tag of ₹871, the plan includes both a primary and a secondary connection. A major highlight is the bundled Netflix Basic subscription, which allows content streaming on a single screen — either on mobile or TV. Furthermore, users gain access to Vi Movies & TV, a platform that aggregates content from 18 popular OTT services, including live WWE events, movies, and shows.
🧾 the Vi Max Family Plan Launch
Vi’s latest ₹871 postpaid Vi Max Family Plan comes packed with benefits tailored for modern digital users. It includes two connections — one primary and one secondary. Users enjoy a shared data pool of 120GB, with 70GB allocated to the primary user, 40GB to the secondary, and 10GB shared. It also offers unlimited night data from 12 am to 6 am and supports data rollover up to 400GB (200GB per user).
The plan is valid for 28 days and comes with Netflix Basic as a standard monthly benefit. Vi Movies & TV gives access to content from 18 OTT services, including entertainment and live events like WWE. Additionally, users can enjoy 5G services in key cities like Delhi-NCR, Mumbai, Bengaluru, Patna, and Chandigarh. Vi plans to expand its 5G network to all 17 priority circles by August 2025.
Another standout feature is Vi’s ‘Choice’ add-on, which allows users to personalize their entertainment and utility benefits. Options range from Amazon Prime and SonyLIV to Norton Mobile Security and EaseMyTrip discounts. Families can expand the plan by adding up to eight secondary users for ₹299 each per month.
This package not only caters to growing data demands but also reflects Vi’s strategy of bundling content, connectivity, and customization under a single umbrella.
💬 What Undercode Say:
Vi’s strategy here is bold, timely, and targeted. In an era where data consumption is soaring due to hybrid work, mobile entertainment, and cloud-based applications, offering 120GB with rollovers and night data is a power move. The inclusion of Netflix Basic isn’t just a perk — it’s a hook, pulling in users who would otherwise subscribe separately. It aligns Vi with current content consumption trends, especially among younger demographics who stream on the go.
Vi’s dual-connection system makes the plan ideal for couples or small families, and the ability to add up to eight members transforms it into a viable plan for larger families or even startups. The choice to offer personalization through entertainment and travel/security bundles shows that Vi is not just competing on price but value differentiation.
From a technical standpoint, the support for 5G adds long-term relevance to the plan. As India’s 5G landscape grows, this plan will scale with user expectations — a key differentiator over older 4G-only plans.
On the business side, Vi is playing catch-up to Jio and Airtel, both of which have aggressively bundled OTT services and 5G in their plans. But Vi’s unique angle is combining customizability with flexibility, offering users a sense of control rarely seen in Indian telecom offerings. This level of user empowerment could be Vi’s ticket to customer retention in a market notorious for churn.
Yet, the plan isn’t without caveats. While ₹871 is competitive, the real value emerges only if users actively use the OTTs and secondary line. If not, the pricing might feel bloated compared to singular or pay-per-use data plans.
Still, for urban professionals, digital-first families, and those looking for an all-in-one subscription, the Vi Max Family Plan is a compelling option that consolidates billing, streaming, and data into one streamlined experience.
🔍 Fact Checker Results:
✅ Netflix Basic is included as a monthly benefit — confirmed by Vi’s official press release.
✅ Data sharing and rollover up to 400GB are accurately stated — terms match published plan specs.
✅ 5G availability in select cities — confirmed for Delhi-NCR, Mumbai, and more, with plans for national expansion.
📊 Prediction:
As Vi ramps up its 5G infrastructure, the Vi Max Family Plan could become one of the most adopted premium postpaid packages by mid-2026. Expect more add-ons — such as gaming subscriptions or enhanced streaming tiers — to roll out as competition heats up. This model may also push rivals like Jio and Airtel to revisit their pricing strategies or expand OTT access. Vi’s bundling of lifestyle and security add-ons may set a trend for multi-industry partnerships, signaling the next evolution of mobile plans from telecom utilities to lifestyle ecosystems.
References:
Reported By: timesofindia.indiatimes.com
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