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2024-12-09
Apple’s grip on iPhone payments loosens as the Norwegian platform Vipps becomes the first app to utilize the new NFC API for direct in-app payments. This revolutionary update empowers users to ditch Apple Wallet and seamlessly pay with their phones at stores using Vipps.
Breaking the Apple Pay Monopoly
The European
Global Expansion on the Horizon
While the initial launch supports Bankaxept cards, Vipps assures users that Visa and Mastercard integration will arrive in “a few months,” enabling global contactless payments with Vipps. This expansion could significantly challenge Apple Pay’s dominance in the mobile payment market.
A Battle for Dominance
Rune Garborg, CEO of Vipps MobilePay, expresses his excitement: “We have fought for years to compete on equal footing with Apple… This will now be a very exciting battle between the world’s biggest brand and Vipps.” With the NFC & SE Platform API, developers can create comprehensive wallet apps encompassing payments, digital keys, IDs, and even ticketing functionalities. Apple emphasizes the secure nature of this API, ensuring all data is managed privately within the iPhone’s Secure Enclave.
What Undercode Says:
Vipps’ pioneering move marks a significant shift in the iPhone payment ecosystem. This development empowers users with greater choice and convenience, potentially leading to a more competitive and innovative mobile payment landscape. The battle between established giants like Apple Pay and emerging challengers like Vipps is set to intensify, ultimately benefiting consumers with a wider range of secure and user-friendly payment options.
Further Analysis:
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