Whoop Unleashes Next-Gen Wearables with Medical-Grade Insights and Smarter Health Tracking

As wearable technology pushes deeper into the realm of personalized health, performance optimization, and preventative care, Whoop has staked its claim with two groundbreaking releases: the Whoop 5.0 and Whoop MG. This marks a pivotal expansion in the brand’s journey from elite athletic tracker to holistic health companion for anyone focused on living longer—and better.

Designed with a significantly sleeker profile, improved 14-day battery life, and a complete overhaul of its companion app, these new devices are more than just an upgrade. They represent Whoop’s move into medical-grade territory. For users, it means a more intimate and insightful understanding of their physiological state, from daily recovery scores to early warnings of cardiovascular risk.

Cristiano Ronaldo, global ambassador and investor in Whoop, described the device as “a doctor on my wrist”—an apt summary of the brand’s ambitions. With the addition of features like ECG-based heart screening, blood pressure insights, hormonal tracking, and a futuristic “Whoop Age” metric, the company aims to become a leader in personalized health longevity—not just fitness tracking.

Let’s break down the core innovations and pricing, before diving into our own analysis and predictions.

Quick Overview of the Whoop 5.0 & MG Launch (30 Key Highlights)

Whoop 5.0 and MG are Whoop’s newest wearable devices, with improved design and function.
Devices feature a 14-day battery life and a 7% smaller form factor.
The launch coincides with a revamped Whoop app experience.
Devices now include Healthspan metrics and a “Whoop Age” calculation.
On-demand ECG Heart Screener is FDA-cleared and detects atrial fibrillation.

6. Blood Pressure Insights utilize patent-pending wrist-based estimation.

7. Newly added

8. Sleep Performance Update improves sleep quality scoring.

Users can soon access Whoop Advanced Labs for blood testing integration.
Devices track 145+ activities and muscular strain for full-spectrum performance metrics.
Three membership tiers were introduced: Whoop One, Peak, and Life.
Each tier includes different levels of insights, features, and pricing flexibility.
Whoop One focuses on fitness tracking for \$199/year.
Whoop Peak includes longevity and health optimization tools for \$239/year.
Whoop Life, the most comprehensive option, costs \$359/year.
Global pricing adapts per region—e.g., €399 for Whoop Life in Europe.
Devices are now available for order at whoop.com.
Cristiano Ronaldo, both ambassador and investor, supports the product publicly.
Company shifts focus from just athletic performance to healthspan longevity.
Healthspan features developed in collaboration with the Buck Institute.
Users receive daily behavioral insights based on their physiological data.
Emphasis on preventative care and lifestyle connection to long-term health.
ECG screenings are shareable with providers, enabling clinical collaboration.
BP metrics include daily tracking and educational guidance.
Hormonal tracking includes stress, recovery, and performance insights.
Sleep insights are more actionable and tied to performance readiness.
VO₂ Max and step count now feature prominently in daily summaries.
The company plans further integrations with blood labs and clinical pathways.
Whoop’s business model evolves into subscription-based precision wellness.

30. This marks

What Undercode Say:

Whoop’s 2025 refresh doesn’t just position the brand competitively—it redefines the category of health wearables entirely. With the launch of Whoop 5.0 and Whoop MG, we’re seeing a notable shift in wearable strategy from metrics to meaning.

Here’s what stands out:

The pivot from fitness to clinical wellness: With ECG screenings, blood pressure metrics, and hormonal insights, Whoop is entering territory once dominated by specialized medical devices. This leap is bold, and it places Whoop in direct competition with players like Apple and Fitbit—but with a distinctly health-optimization lens.

Data with daily direction: Where many wearables stop at passive tracking, Whoop aims to convert physiological data into behavioral nudges. The “Whoop Age” and Healthspan metric are among the first real-world attempts at helping users understand and manage aging.

The app redesign isn’t cosmetic—it’s strategic: A more intuitive UX is critical for adoption, especially as Whoop shifts its focus to wider demographics beyond elite athletes.

Subscription tiers as a health-access ladder: The tiered pricing model democratizes access while maintaining