Yahoo has become a full member of Verizon Media Group. Farewell to Oath who only changes the name. Here is the project in the pipeline since 2018.
In the now-distant year of 2018, Verizon launched a fantastic initiative that included Yahoo. Already in 2015, the company spent 4.4 billion dollars for AOL, a search engine that foreshadowed its tenure at Google. The purchase of Yahoo followed, resulting in a cumulative investment of $ 4.5 billion. As a result, Verizon expected the development of Oath, a series of “promises we make to each other, our consumers, our customers, and our partners.”
But, unfortunately, this was not the case. The trait d’union was ineffective. In reality, today, Oath welcomes the audience and transforms into Verizon Media Group by merging different resources, including major publishers. As a consequence, Yahoo is a member of this telco in every way. The whole project has been in the works for many years.
Yet, sadly, this was not the case. The trait d’union was unsuccessful. In reality, today, Oath welcomes the audience and transforms into Verizon Media Group by merging different resources, including major publishers. As a result, Yahoo is a member of this telco in every way. The whole project has been in the works for many years.
With Yahoo, Verizon Media Group aims for financial success.
Oath, as previously mentioned, did not achieve the desired outcomes. In reality, Verizon’s budget is dwindling after investing $ 10 billion to buy Yahoo and Aol.
Thanks to the global economic downturn brought about by Covid-19, the sector has become difficult to handle. Verizon, on the other hand, has not done any better in the past. Since the giant to gamble on was Alphabet, the mother of Google, and Facebook, the advertising industry paid less and less specifically.
Furthermore, there had been so little effort put into making the two web services smart. Yahoo and Aol have never had a strong stance on mobile devices, which are now all the rage. They were still mistakenly kept in the laptop environment.