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2025-02-07
Recently, Zomato stirred some confusion among users with the announcement that its parent company would undergo a rebrand to “Eternal.” Many users initially believed that this change would affect the popular food delivery app’s name. In response to this mix-up, Zomato clarified via a post on X (formerly Twitter), reassuring users that the app itself would retain its familiar name.
This move to rename the parent company is part of a broader restructuring process, where Zomato’s parent entity will now be called Eternal Ltd. The rebranding includes plans to move the corporate website from zomato.com to eternal.com and change the stock ticker symbol from ZOMATO to ETERNAL. The shift is designed to reflect the company’s expanding portfolio, which includes not only Zomato but also Blinkit, Hyperpure, and District. The announcement was followed by social media reactions, ranging from humor to speculation about the future of the business.
What Undercode Says:
Zomato’s decision to rebrand its parent company as “Eternal” is more than just a cosmetic change; it marks a significant shift in the company’s strategy and public identity. While the immediate impact on Zomato’s core operations remains minimal, the rebranding signals an important move towards a more diversified business model. The new name reflects a broader vision that goes beyond food delivery and hints at long-term plans to establish Zomato as a larger player in the broader technology and logistics space.
The reaction on social media offers some insight into public perception, showcasing both humor and skepticism. Some users expressed frustration with the confusion caused by the name change, particularly regarding how this would affect their ability to locate the Zomato app. This is an understandable concern for users accustomed to finding the app based on its brand recognition. Others joked that the new name, “Eternal,” was a reference to the seemingly endless time it takes for cloud kitchens to turn profitable—a subtle dig at the challenges facing Zomato and the food delivery industry in general.
The decision to rebrand is likely tied to the broader trend in tech companies seeking to consolidate multiple services under a single parent company brand. By naming the parent company Eternal Ltd., Zomato can create a distinct corporate identity that stands apart from its individual businesses. This allows for more flexibility in operations, branding, and future acquisitions, which could be crucial as the company seeks to expand and diversify its revenue streams.
Furthermore, the choice of the name “Eternal” may also be a strategic play to emphasize longevity and stability, something that investors and stakeholders often look for in high-growth tech companies. By rebranding now, Zomato positions itself for the long haul, signaling that it is committed to staying relevant and adaptable in a rapidly evolving market.
For Zomato’s users, the practical implications of this change are minimal, but it could have a more significant impact on how the company is perceived in the market. The name change may eventually pave the way for increased brand equity for Eternal Ltd., as the company’s diverse business units grow and gain recognition in their own right.
In conclusion, while the renaming of Zomato’s parent company has sparked confusion and humor, it is a strategic move that aligns with the company’s larger vision for the future. As the digital economy continues to evolve, Zomato’s transition to Eternal Ltd. could serve as an important step in its transformation from a single-service app to a diversified tech and logistics powerhouse. Only time will tell if this rebranding will help solidify Zomato’s position in the global market or if it will face challenges as it navigates the complexities of a new corporate identity.
References:
Reported By: https://timesofindia.indiatimes.com/technology/tech-news/zomato-band-kar-diya-kya-mera-refund-pending-hai-says-user-company-clarifies/articleshow/118014554.cms
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