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In a surprising turn of events, the genetic testing company 23andMe filed for bankruptcy this past Sunday. The company announced it would continue operating during the sale process, assuring customers that there would be no changes to the way their data is handled. However, for many users, this news brings up valid concerns regarding the safety and future management of their private genetic information. Let’s take a closer look at what’s happening with 23andMe, how to secure your data, and the implications of this major shift for the company’s users.
23andMe Files for Bankruptcy and Faces Data Concerns
23andMe, the popular genetic testing company known for its services that provide insights into genealogy and potential health risks, is grappling with severe financial issues. Despite being valued at $6 billion just a few years ago in 2021, the company’s value has drastically dropped to $50 million as of last week. To prevent complete closure, 23andMe is seeking a new owner to inject fresh capital into the business, although this has raised concerns over the management of sensitive customer data.
The company has made it clear that it will continue its operations as usual during this period of transition, including how it stores and handles personal data. However, this announcement follows the 2023 data breach, which affected millions of customers. The breach exposed sensitive genetic information, sparking fears over who will manage the data after the bankruptcy process and how this data could be exploited.
Steps You Can Take to Protect Your Data
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1. Request Data Deletion:
You can request 23andMe to delete all your personal information. This request is simple to make and will help ensure that your data isn’t at risk during the company’s transition.
- Check if Your Data Was Part of the 2023 Breach:
In 2023, a massive data breach exposed personal details of up to 7 million people. To check if your data was part of the breach, you can run a scan using a Digital Footprint Portal. If your data was compromised, it’s crucial to take steps to secure your online presence.
What Happened to 23andMe?
In a financial slump, 23andMe made the shocking announcement of filing for bankruptcy. The company’s business model, which revolved around offering DNA testing kits for customers to gain insights into their ancestry and health risks, has faced challenges. Despite initially soaring in popularity, 23andMe’s fortunes have faltered in recent years, causing its valuation to plummet by nearly 99%.
The company is now searching for a new owner who can turn things around. Interestingly, the former CEO Anne Wojcicki resigned on the same day the bankruptcy was announced, stating her intention to pursue buying the company herself. However, this faces significant hurdles, as her previous attempt to take the company private was rejected.
The Future of Customer Data
One of the major concerns arising from this bankruptcy is the fate of 23andMe’s customer data. According to the company’s privacy policy, in cases of bankruptcy, mergers, or acquisitions, personal information can be transferred, sold, or accessed by new owners. This has raised alarm among experts who fear that sensitive genetic data could be misused by a new owner, potentially being sold to data brokers or insurance companies.
How to Delete Your Data from 23andMe
If you’re concerned about the safety of your genetic data and wish to remove it from 23andMe’s servers, you can follow these simple steps:
1. Log into Your 23andMe Account:
Navigate to the Settings section.
2. Access Your Data Settings:
Under the “23andMe Data” section, select “View.”
3. Confirm Your Identity:
Enter your date of birth for security purposes.
4. Delete Your Data:
If you wish, you can download a copy of your data first, then select “Permanently Delete Data.”
5. Confirmation Email:
Once the deletion is requested, you’ll receive a confirmation email to finalize the process.
After confirming, your data will be deleted, and you will lose access to your account.
What to Do If Your Data Was Part of the 2023 Breach
The 2023 breach exposed a wealth of personal information, including profile data, genetic markers, and more. If you suspect your information was compromised, you can take the following actions:
– Change Your Password:
If you haven’t already, change your 23andMe password immediately. Use a strong, unique password that isn’t used for any other accounts.
– Enable Two-Factor Authentication (2FA):
This adds an extra layer of security to your account. If available, use a FIDO2-compatible device for enhanced protection.
– Beware of Phishing Attacks:
Cybercriminals may attempt to impersonate 23andMe or other companies in phishing schemes. Be cautious of unsolicited emails or phone calls.
– Consider Identity Monitoring:
Use identity monitoring services to stay alert if your personal information is sold or used for malicious purposes.
What Undercode Says:
As the financial landscape shifts for 23andMe, the company’s data privacy practices are coming under increased scrutiny. The fact that 23andMe has filed for bankruptcy while also assuring customers that their data handling will remain unchanged is quite paradoxical. On one hand, the company must instill confidence in its customers during this transitional phase. On the other hand, the company’s track record, particularly the 2023 data breach, raises legitimate concerns.
The data breach of 2023 exposed sensitive genetic data, which can have far-reaching consequences for those affected. Genetic data, when exposed, is particularly vulnerable because it not only reveals personal health information but can also be used to exploit individuals in new ways. Identity theft, fraud, and targeted health insurance hikes are real possibilities. Given the ongoing financial instability at 23andMe, the new owners might have fewer incentives to protect user data compared to a private company focused on customer relations.
Further complicating matters is the company’s privacy policy, which grants the right to transfer, sell, or access user data during a bankruptcy or sale. This opens the door to potentially unethical use of customer data if the wrong buyer takes over.
For 23andMe users, this situation demands immediate action. The option to delete data is a crucial step toward taking control over one’s genetic information. However, this process isn’t foolproof, especially given that data from the 2023 breach is already circulating on the dark web. For those impacted, it’s essential to implement additional protective measures such as strong passwords, two-factor authentication, and identity monitoring.
Looking forward, 23andMe’s future is uncertain. The company’s reliance on finding a buyer willing to inject capital while ensuring ethical treatment of customer data remains a challenging task. In the face of such instability, it’s crucial for users to remain vigilant and proactive in managing their privacy.
Fact Checker Results:
- Bankruptcy: 23andMe filed for bankruptcy after a significant financial downturn.
- Data Breach: The 2023 breach impacted millions, with sensitive genetic data exposed.
- Data Deletion: Customers can request data deletion through the account settings on 23andMe’s platform.
References:
Reported By: https://www.malwarebytes.com/blog/news/2025/03/23andme-bankruptcy-how-to-delete-your-data-and-stay-safe-from-the-2023-breach
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