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Apple enthusiasts, this is the moment you’ve been waiting for. Vijay Sales has kicked off its highly anticipated Apple Days Sale, running from May 24, bringing a storm of savings across Apple’s premium lineup. Whether you’re eyeing the latest iPhone or a sleek new MacBook, now’s the time to strike with exclusive discounts, cashback offers, and exchange bonuses both in-store and online. Here’s a detailed breakdown of what’s on offer, plus expert insights and predictions.
🔍 What’s on Sale: A Quick Recap of Apple Days Highlights
Vijay Sales is rolling out major discounts on a variety of Apple products during its Apple Days Sale. Starting May 24, customers can score deals across flagship iPhones, MacBooks, iPads, Apple Watches, and AirPods.
iPhone Deals:
iPhone 16 (128GB) – ₹66,990
iPhone 16 Plus (128GB) – ₹74,990
iPhone 16 Pro (128GB) – ₹1,03,990
iPhone 16 Pro Max (256GB) – ₹1,27,650
iPhone 16e (128GB) – ₹47,990
Older models also see price slashes:
iPhone 15 – from ₹58,490
iPhone 13 – from ₹43,790
These prices can be further sweetened with up to ₹4,000 instant discounts via ICICI, Axis, and Kotak Mahindra Bank cards.
MacBooks & iPads:
MacBook Pro (M4) – ₹1,45,900
MacBook Pro (M4 Max) – ₹2,78,900
MacBook Air (M4 & M2 models) – Pricing revealed May 25
iPad 11th Gen – from ₹30,200
iPad Pro – from ₹89,400
Up to ₹5,000 off select Mac models makes this a great time to upgrade your digital workspace.
Apple Watch & AirPods:
Apple Watch Series 10 – ₹40,600
Apple Watch Ultra 2 – ₹79,700
AirPods 4 – ₹10,900
AirPods Pro (2nd Gen) – ₹20,900
Plus, Apple Watch purchases come with up to ₹3,000 in instant savings.
Extra Perks:
Exchange bonuses up to ₹10,000
Clearance sale on display/open-box units
Protect+ warranty plans at reduced rates
MyVS Loyalty points, earning 0.75% of your bill back in points
💡 What Undercode Say: Strategic Insights & Market Analysis
Apple’s pricing strategy in India has always leaned towards the premium segment, but Vijay Sales’ Apple Days initiative cleverly tackles the price-sensitivity of Indian consumers while maintaining Apple’s luxury perception. This sale is strategically timed — just after exam season and before major smartphone releases from other brands like Samsung and OnePlus, helping Apple capture market attention.
Key Strategic Elements:
Bank Offers: Discounts up to ₹4,000 via ICICI, Axis, and Kotak cards make the deal sweeter for a wide consumer base. Partnering with major banks reduces the friction for high-value purchases.
Product Cycle Leverage: The iPhone 16 series is newly launched, and seeing instant discounts this early is rare. Apple may be optimizing inventory cycles or gauging response to newer models.
Inclusion of Older Models: iPhone 13 and 15 price drops cater to aspirational buyers. Apple maintains ecosystem loyalty while expanding its user base.
MacBook Strategy: With MacBooks starting from ₹1.45L, buyers in the student and business segments have a tempting opportunity, especially with the new M4 chip providing major performance boosts.
Cross-Selling Opportunity: Offering discounts across AirPods, Watches, and iPads suggests a bundle-push strategy. Apple wants users locked into the ecosystem — and discounts on accessories nudge users toward that goal.
Offline & Online Hybrid: Involving physical stores ensures regional reach and personal assistance, especially for non-tech-sav
References:
Reported By: timesofindia.indiatimes.com
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