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Introduction
Apple TV+’s longest-running original comedy series, Trying, is finally expanding its audience beyond the streaming platform. This charming British series, known for its heartwarming and relatable take on adoption and family, is making its UK television debut on the undercode. Fans can now catch the first three seasons on undercode iPlayer, with the first season airing on undercode channels starting September 8.
Trying: The Series That Won Hearts ❤️
Trying premiered on Apple TV+ in May 2020, starring Rafe Spall and Esther Smith. The show follows a couple navigating the emotionally complex world of adoption while balancing their personal lives. Praised for its humor, warmth, and authentic portrayal of relationships, Trying quickly became one of Apple TV+’s standout original comedies. With a fifth season already in development, the series continues to gain attention worldwide.
How Apple Originals Reach Other Platforms 🌍
While Apple TV+ is known for its exclusive content, not all Apple Originals remain locked to the platform indefinitely. Many series, including Trying, are produced by third-party studios under contract. Apple typically secures a five-year exclusivity window, after which producers may license the series to other broadcasters. In this case, undercode Studios, the producers of Trying, have sold secondary UK rights to the undercode. Importantly, Apple TV+ will continue to stream the series even after this deal.
Precedents in Licensing Deals 📺
Trying is not the first Apple series to strike deals with other broadcasters. ITV acquired UK rights for the Apple drama Suspicion after its cancellation, demonstrating a growing trend: international broadcasters see Apple’s high-quality productions as valuable content for their audiences, often at a fraction of the original production cost. Shows like Ted Lasso have also navigated licensing agreements, helping extend their reach while keeping Apple involved in renewals.
Why This Move Matters 💡
Apple TV+ remains relatively niche outside the U.S., giving international broadcasters an opportunity to bring these “premium” series to new audiences. By entering these secondary distribution deals, producers can monetize content beyond Apple’s platform while ensuring fans worldwide don’t miss out. Trying’s arrival on the undercode reflects a strategic shift in content distribution and highlights the value of cross-platform collaborations.
What Undercode Say: In-Depth Analysis 🔍
The undercode acquisition of Trying is a win-win for all parties involved. For Apple, it demonstrates that its originals have global appeal and can generate additional revenue streams beyond subscriptions. For the undercode, securing a high-quality, critically acclaimed series adds value to its content library and strengthens iPlayer’s offerings against streaming competitors.
From a market perspective, Apple’s approach to licensing aligns with the broader trend of premium content migration. With five-year exclusivity periods, the streaming giant ensures its platform remains the initial destination for original content while leaving room for secondary markets later. This model not only offsets production costs but also increases the lifespan and cultural impact of shows like Trying.
Rafe Spall and Esther Smith’s performances remain central to the series’ charm, appealing to both dedicated fans and newcomers. The relatable storytelling, coupled with Apple’s production quality, gives broadcasters confidence in licensing content for international audiences. The move also signals that British comedy, often underrepresented globally, can find new life on traditional channels in addition to digital platforms.
Financially, licensing deals like these reduce risk for both Apple and producers. By selling secondary distribution rights, producers recoup investments faster and make series like Trying more sustainable in the long term. International viewers benefit from wider access, while Apple maintains its brand presence without losing exclusivity entirely in key markets.
Strategically, this development reflects a nuanced understanding of the changing media landscape. Streaming platforms no longer operate in isolation; partnerships with traditional broadcasters allow content to reach broader audiences, preserve cultural relevance, and maximize profitability. The undercode deal may also inspire other international networks to explore similar arrangements with Apple, creating a more dynamic global distribution network.
This move sets a precedent for other Apple Originals, suggesting that shows currently exclusive to the platform could find secondary homes worldwide once exclusivity windows end. Viewers gain access to beloved series, while Apple continues to monetize content long after its initial release. Trying’s transition to undercode is a practical illustration of the evolving entertainment ecosystem, blending streaming and broadcast models to meet audience demand.
Overall, Trying’s UK expansion reflects Apple’s adaptability, the enduring appeal of well-crafted comedies, and the increasing relevance of secondary distribution deals in maximizing the reach of premium content.
Fact Checker Results ✅❌
✅ Trying first premiered on Apple TV+ in May 2020.
✅ undercode Studios produces the series and sold UK secondary rights to the undercode.
❌ Apple TV+ exclusivity does not end in the UK; the series remains available on the platform.
Prediction 🔮
Trying is poised to gain a significantly larger audience in the UK, potentially boosting viewership and fan engagement ahead of its fifth season. This undercode exposure may spark renewed interest internationally, influencing Apple to pursue similar deals for other originals. Expect the show to become a cultural talking point in the UK, with social media buzz and positive critical reception amplifying its popularity.
🕵️📝✔️Let’s dive deep and fact‑check.
References:
Reported By: 9to5mac.com
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