Apple’s Vision Pro Roadmap: No Refresh Until 2026, But a Cheaper Headset in the Works

2025-01-12

Apple’s Vision Pro has been a topic of fascination since its debut, but according to recent reports, the tech giant is taking a measured approach to its next steps in the augmented reality (AR) and virtual reality (VR) space. Mark Gurman, in his Power On newsletter, reveals that Apple has no plans to refresh the Vision Pro in 2025. Instead, the company is focusing on developing a more affordable headset, with a potential Vision Pro 2 launch slated for 2026.

Gurman notes that while Apple could theoretically announce a new headset ahead of a 2025 release, all indications point to a 2026 timeline for new Vision Pro hardware. Meanwhile, the company’s “urgent goal” is to create a lower-cost version of the headset, codenamed N107. This budget-friendly alternative is reportedly in active development, though it won’t be ready for release until after 2025.

Analyst Ming Chi-Kuo had previously suggested that the Vision Pro 2 could enter production in the second half of 2025, featuring the M5 chip and support for Apple Intelligence. However, Gurman’s report contradicts this, indicating that Apple’s focus is squarely on the cheaper headset for now. Kuo also mentioned that the affordable model might not arrive until 2027, but Gurman’s insights suggest Apple is accelerating its efforts to bring it to market sooner.

Beyond the Vision Pro lineup, Apple is exploring other wearable camera technologies. This includes developing its own version of Meta’s Ray-Ban smart glasses and a vision device similar to AirPods but equipped with cameras. While these projects are still in the early stages and won’t materialize before 2025, they signal Apple’s long-term commitment to integrating AR and VR into everyday life.

Gurman emphasizes that 2024 will be a pivotal year for Apple’s AR/VR ambitions, laying the groundwork for future innovations. Whether it’s the cheaper Vision Pro variant or entirely new wearable devices, Apple is clearly betting big on the intersection of technology and human experience.

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What Undercode Say:

Apple’s decision to delay a Vision Pro refresh until 2026 while prioritizing a cheaper headset reflects a strategic shift in its AR/VR approach. The Vision Pro, while groundbreaking, comes with a steep price tag that limits its accessibility to a niche audience. By focusing on a more affordable alternative, Apple is positioning itself to capture a broader market, much like it did with the iPhone SE in the smartphone space.

The development of a budget-friendly headset, codenamed N107, is a clear acknowledgment of the current market dynamics. High-end AR/VR devices have struggled to achieve mass adoption due to their cost and limited use cases. A cheaper Vision Pro could democratize the technology, making it accessible to consumers who are curious about AR/VR but unwilling to splurge on premium devices.

However, the delay in releasing a Vision Pro 2 raises questions about Apple’s innovation cycle in this category. While competitors like Meta and Sony continue to push the boundaries of AR/VR hardware, Apple’s decision to wait until 2026 could risk losing momentum. That said, Apple’s strength lies in its ecosystem, and the integration of its AR/VR devices with existing products like the iPhone, iPad, and Mac could give it a competitive edge.

The exploration of wearable cameras, such as Apple’s take on Ray-Ban smart glasses and camera-equipped AirPods, further underscores the company’s vision for a future where AR is seamlessly integrated into daily life. These devices could serve as stepping stones toward more advanced AR experiences, offering users a taste of the technology without requiring a full-fledged headset.

Ultimately, Apple’s strategy appears to be a balancing act between innovation and accessibility. By delaying the Vision Pro 2 and focusing on a cheaper model, the company is ensuring that its AR/VR offerings are not just cutting-edge but also attainable. This approach could pay off in the long run, as it allows Apple to build a loyal user base while gradually introducing more advanced features.

As the AR/VR market continues to evolve, Apple’s ability to execute on its vision will be critical. The next few years will be a litmus test for whether the company can replicate its success in smartphones and wearables in the burgeoning world of spatial computing.

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This revised article provides a concise yet engaging overview of Apple’s AR/VR plans, while the analysis delves deeper into the implications of the company’s strategy, offering readers a comprehensive understanding of the topic.