In the latest sign of artificial intelligence reshaping enterprise infrastructure, Elastic—well known for its search and observability technologies—has acquired Israeli startup Keep. Though the deal’s financials remain undisclosed, the acquisition is a strategic move that aligns with Elastic’s vision of integrating smarter alert management and AI-driven operations into its ecosystem.
Keep, founded in 2023 by Tal Borenstein, Shahar Glazner, and Matvey Kukuy, made waves after pivoting from a cloud product idea into an open-source AIOps tool designed to streamline the chaos of tech alerts. In a short time, it gained traction among DevOps professionals grappling with the increasing noise in their observability stacks.
Here’s a deeper look at the story and what it signals for the future of incident response.
From Hacker News Buzz to Strategic Acquisition
After an abrupt pivot during their Y Combinator days, Keep’s founders launched a minimalist tool to help engineers filter and prioritize operational alerts. The project immediately caught the eye of developers when it debuted on Hacker News, gaining hundreds of GitHub stars and sparking real interest in its capabilities.
The early traction, however, didn’t translate into immediate funding success. After a tough pitch season and a return to Tel Aviv, the team doubled down on refining their product. Their persistence eventually paid off: Keep secured \$2.5 million in pre-seed funding and started attracting DevOps teams seeking to manage alert overload with intelligent automation.
Keep’s Technology: AI Meets Observability
Keep’s core innovation lies in its AI-powered approach to alert correlation and incident diagnosis. Unlike traditional alerting tools that inundate engineers with disconnected warnings, Keep’s platform acts as an intelligent middle layer. It:
Ingests alerts from multiple monitoring systems
Uses AI to correlate related events
Identifies root causes and anomalies
Triggers automated remediation workflows
Its flexible system allows integration with code-based and no-code environments, making it attractive to both large enterprises and lean DevOps teams.
Elastic’s Vision: A Unified AIOps Layer
Elastic—best known for Elasticsearch, Kibana, and their observability suite—recognized the potential of Keep’s AI-first strategy. According to Elastic CPO Ken Exner, Keep’s capabilities will be natively integrated into Elastic’s existing observability and security stack, expanding the platform’s ability to manage incidents at speed and scale.
This move enhances Elastic’s offering by:
Introducing AI-native incident management
Enriching its ecosystem with deeper alert context
Automating root cause analysis and remediation
Keep’s team, which includes veterans of Israeli Unit 8200 and former Grafana Labs leaders, will continue developing their product within Elastic’s R\&D hub in Israel.
What Undercode Say:
Elastic’s acquisition of Keep is far more than a simple team-up—it’s a window into how enterprise tech is adapting to the era of autonomous operations. Here’s what stands out:
- AI as a Filter, Not Just a Detector: Traditional observability tools generate alerts. Keep filters, correlates, and provides meaning. That shift in focus—from quantity to quality—is crucial as cloud environments grow more complex.
Alert Fatigue Is a Real Problem: Engineers today are bombarded with alerts, many of which are low-priority noise. Keep’s automation helps reduce mental fatigue, increase productivity, and accelerate response times.
Strategic Fit with Elastic: Elasticsearch has always been about scale, search, and analytics. By integrating Keep’s AIOps capabilities, Elastic now taps into a growing demand for intelligent, automated operations.
4. Open Source as a Growth Driver:
Time-to-Market Advantage: Rather than building their own AIOps engine from scratch, Elastic now shortcuts years of R\&D through this acquisition, giving them immediate access to proven IP and a skilled team.
Cloud-Native Incident Management Evolution: Keep’s trajectory mirrors the broader AIOps trend. The future of observability isn’t just about detecting issues—it’s about anticipating, interpreting, and resolving them before they cause damage.
Startup Resilience and Adaptability: Keep’s origin story showcases how a fast pivot, backed by real developer need, can outpace even a failed funding cycle. It’s a case study in startup grit.
Elastic’s R\&D Expansion: With Keep joining its Israeli operations, Elastic signals further commitment to global innovation and localized engineering hubs.
DevOps Community Validation: The buzz around Keep started with Hacker News and GitHub. Organic growth from developers matters—and Elastic clearly listened.
New Competitive Frontier: This acquisition could push competitors like Datadog, Splunk, and New Relic to double down on their AIOps capabilities.
In essence, this move cements a new pillar in Elastic’s offering: not just showing what’s happening, but why—and helping teams fix it before users even notice.
Fact Checker Results:
Elastic has officially confirmed the acquisition on its blog and social media.
Keep was indeed founded in 2023 and has open-source roots, verifiable via GitHub and Hacker News.
The \$2.5M pre-seed funding is validated through multiple investor profiles and tech databases.
Prediction:
As Elastic integrates Keep into its observability stack, we expect to see a rapid rollout of native AI-driven incident automation features within the next 12 months. This will likely shift the company’s competitive positioning further into the AIOps domain, blurring the lines between monitoring, diagnosis, and resolution. Long-term, Elastic could become not just a data analysis platform, but a real-time operational nerve center for modern infrastructure.
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