India’s IT Earthquake: GCCs and AI Are Reshaping the Industry Faster Than Anyone Expected

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Introduction

India’s IT sector, once the unchallenged outsourcing powerhouse of the world, is facing a seismic transformation. While artificial intelligence (AI) has been the headline villain for mass layoffs, a quieter yet more disruptive force is emerging — the rise of Global Capability Centres (GCCs). These in-house tech hubs, owned by multinational corporations, are rewriting the rules of the game, eroding the dominance of giants like TCS, Infosys, and Wipro. This shift isn’t just a passing trend — it’s a fundamental structural change that threatens the old outsourcing model at its core.

the Original

Global Capability Centres (GCCs) are specialized in-house technology units set up in India by multinational companies to directly handle their tech operations, bypassing third-party IT service providers. Initially viewed as niche, these hubs have evolved from back-office support to high-value roles in AI, cybersecurity, analytics, and R\&D.

There are now over 1,700 GCCs in India employing nearly 2 million people, contributing 23% of India’s IT exports. Since 2015, their revenues have grown at 11% CAGR, surpassing the 8% CAGR of top Indian IT firms. This growth offers companies not just cost savings, but also greater strategic control over operations.

Companies like UBS, Bank of America, and Procter & Gamble have embraced this model since 2013, while Citibank, which once sold its captive centres, is now rebuilding them in India.

AI’s rapid adoption has worsened the impact. It automates mid-level roles such as testing, infrastructure management, and people supervision, leading to mass layoffs. GCCs, in turn, automate internally, cutting the need for outsourced services entirely. The result? Indian IT firms lose both contracts and talent, flattening the traditional “pyramid” structure that relied heavily on mid-level coders.

Industry experts argue that Indian IT missed this shift entirely. Back in 2015, then-Infosys CEO Vishal Sikka invested in ANSR, a company helping firms set up GCCs — a move far ahead of its time. But Infosys later sold its stake at a loss, and the industry failed to act.

Now, with remote work becoming mainstream and digital transformation in full swing, GCCs are flourishing while traditional IT firms scramble for relevance. Experts suggest survival will depend on repositioning as “GCC enablers,” upskilling workforces for AI-integrated roles, and completely rethinking business models to suit clients seeking more control.

What Undercode Say:

The GCC revolution is not a slow burn — it’s an industry quake that’s shaking India’s IT foundations. The narrative that AI alone is responsible for job losses is only half the truth. GCCs are a silent tsunami, pulling away both business and skilled workers from India’s once unassailable IT outsourcing giants.

The appeal of GCCs is simple but powerful: direct control, integrated operations, and long-term cost efficiency. This is a value proposition that traditional outsourcing, with its dependency on multi-layered vendor relationships, cannot match. The days when clients simply handed over entire IT functions to companies like TCS and Infosys are fading fast. Now, they want control, in-house talent, and the agility to pivot quickly — all things GCCs provide.

The threat is compounded by the timing. AI is eliminating repetitive coding, testing, and infrastructure roles — precisely the bread-and-butter work that kept the “pyramid” hiring model alive. With AI flattening the base of that pyramid, and GCCs bypassing outsourcing entirely, the traditional Indian IT model faces a double blow.

The numbers are telling: GCCs have outpaced the revenue growth of top Indian IT companies and already employ nearly two million people. Their contribution to IT exports is no longer negligible at 23% — that’s nearly a quarter of the market. These aren’t “secondary” players anymore; they are primary engines of the industry.

The fact that Infosys once had the foresight to invest in GCC enablement but later abandoned it shows a pattern of missed opportunities in the Indian IT sector. This hesitation has allowed foreign companies to build and expand their own India-based tech operations, with little resistance.

If Indian IT firms don’t adapt quickly, they risk becoming irrelevant. The smart play now is not to fight GCCs but to collaborate with them — become the architects, the enablers, the support system for GCC growth. Offering “GCC-as-a-service” could turn a threat into a growth stream. At the same time, workforce training must pivot toward AI-integrated roles — data scientists, cybersecurity specialists, AI operations managers — rather than the mid-tier coding roles that AI will inevitably consume.

Without such transformation, Indian IT could find itself in the same position as the once-thriving BPO call centre industry: a relic of the past. The next decade will likely determine whether India remains a global IT leader or becomes just another outsourcing memory.

🔍 Fact Checker Results:

✅ GCCs now employ nearly 2 million people in India.
✅ Their revenue growth rate (11% CAGR) has outpaced major IT firms (8% CAGR) since 2015.

✅ GCCs currently contribute 23% to India’s IT exports.

📊 Prediction:

If current trends hold, GCCs could control over 35% of India’s IT export market by 2030, while traditional IT outsourcing firms may see a significant contraction in their mid-tier workforce. The Indian IT giants that survive will be the ones that stop competing against GCCs — and start building them.

🕵️‍📝✔️Let’s dive deep and fact‑check.

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