Listen to this Post
India’s push for local manufacturing through the Production-Linked Incentive (PLI) scheme is yielding significant results, particularly in the smartphone sector. The initiative, designed to attract global manufacturers and encourage domestic production, has led to a 6% rise in “Made in India” smartphone shipments in 2024. At the forefront of this growth is Samsung, which has solidified its leadership position in the market.
Samsung Dominates ‘Made in India’ Smartphone Market
Samsung remains the top smartphone brand manufacturing devices in India, capturing a 20% market share. The company saw a 7% year-on-year growth in 2024, bolstered by a significant 13% rise in exports.
Key Players in the Market
Samsung leads, but other manufacturers have also gained ground:
– Vivo holds a 14% market share.
- Foxconn, Oppo, and DBG each command 12% of the segment.
- Oppo experienced a steep decline, dropping from 19% in 2023 to 12% in 2024, primarily due to contract manufacturing challenges and stiff competition.
Apple’s Growing Presence with Foxconn & Tata Electronics
Apple has ramped up its production in India through Foxconn and Tata Electronics. Notably, Tata Electronics became the fastest-growing smartphone manufacturer, fueled by strong demand for the iPhone 15 and upcoming iPhone 16 models. Tata is not just stopping at assembly; it has also entered the semiconductor industry, setting up a plant in Gujarat.
Samsung & Apple Dominate Exports
Together, Samsung and Apple account for a staggering 94% of India’s smartphone exports. This highlights India’s rising importance as a key manufacturing and export hub for smartphones globally.
Future Outlook: Expansion & Innovation
Looking ahead, Foxconn is planning to set up a smartphone display manufacturing facility to further strengthen local production. Meanwhile, Samsung continues to assemble a wide range of Galaxy smartphones in India, from budget models like the Galaxy A, F, and M series to flagship devices like the Galaxy S25, all produced at its Noida plant.
With the PLI scheme encouraging companies to expand their footprint in India, experts predict double-digit growth in local smartphone manufacturing in the coming year.
What Undercode Says: Analyzing India’s Smartphone Manufacturing Surge
- The Impact of the PLI Scheme on Manufacturing
The Production-Linked Incentive (PLI) scheme has played a pivotal role in transforming India into a major manufacturing hub. By offering incentives to companies based on local production volume, the scheme has successfully attracted global giants like Samsung, Apple, and Foxconn, reducing dependency on China. -
India’s Strategic Position in the Global Supply Chain
With geopolitical tensions and supply chain disruptions affecting the tech industry, India is emerging as a strategic alternative. Affordable labor, government-backed incentives, and a growing local market make it an attractive location for smartphone production.
3. Samsung’s Smart Strategy: Exports & Local Demand
Samsung’s approach combines strong domestic sales with a focus on exports. By increasing export shipments by 13% year-on-year, Samsung ensures it remains competitive not just in India but also in global markets.
4. Apple’s Expanding Role in India
Apple has traditionally relied on China for manufacturing, but its shift towards India signals a long-term commitment to diversifying production. The partnership with Tata Electronics and Foxconn is crucial, especially with India now assembling premium models like the iPhone 15 and 16.
- The Rise and Fall of Oppo in India
Oppo’s market share drop from 19% to 12% shows how volatile the Indian manufacturing landscape can be. Competition from Vivo and Samsung, along with contract manufacturing issues, has put pressure on the brand. To regain ground, Oppo may need new partnerships or stronger distribution strategies.
6. Foxconn’s Expansion into Display Manufacturing
Foxconn’s plans to build a local display manufacturing unit could reduce reliance on imports, lower costs, and make India an even more attractive destination for smartphone production.
7. The Semiconductor Shift: Tata’s New Gamble
Tata Electronics’ decision to enter semiconductor manufacturing in Gujarat is a game-changer. If successful, this move could position India as a key player in the global semiconductor industry, reducing dependency on Taiwan and China.
8. The Road Ahead: Can India Overtake China?
While India is making significant progress, China still holds the advantage in terms of supply chain maturity and technological expertise. However, with continued investment and policy support, India could eventually become the world’s next big smartphone manufacturing hub.
Fact Checker Results
✅ Samsung’s growth in India is backed by Counterpoint Research, which confirms a 7% year-on-year increase in market share.
✅ Apple and Samsung’s dominance in exports (94%) is widely reported across industry sources.
✅ Foxconn’s planned display manufacturing facility aligns with the company’s long-term expansion strategy in India.
References:
Reported By: https://www.sammobile.com/news/samsung-dominates-made-in-india-smartphone-market/
Extra Source Hub:
https://www.github.com
Wikipedia
Undercode AI
Image Source:
Pexels
Undercode AI DI v2
