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Itel, the domestic brand known for offering affordable yet feature-rich smartphones, has launched a new entry-level device—the Itel A90. Packed with impressive specifications and an affordable price tag, the Itel A90 aims to disrupt the sub-Rs 7,000 segment, offering an experience that caters to the daily needs of budget-conscious consumers. Here’s a detailed look at everything you need to know about this latest offering.
Overview of Itel A90 Smartphone:
The Itel A90 comes equipped with a 6.6-inch HD+ IPS screen, making it a good choice for media consumption on a budget. With a 90Hz refresh rate, the phone promises smooth navigation, which is a standout feature in this price range. The device is powered by the T7100 processor, an octa-core chip that ensures decent performance for light multitasking and everyday apps.
In terms of storage, the Itel A90 offers two variants: 64GB ROM and 128GB ROM, priced at Rs. 6,499 and Rs. 6,999, respectively. This affordable price range makes it a viable option for those who need a phone that can handle the basics without breaking the bank. Itel has also made sure to include a 5000mAh battery, a sizeable capacity that promises all-day battery life for users. Additionally, the phone supports 10W charging, which can be bumped up to 15W, ensuring quick top-ups when needed.
The device is protected with an IP54 rating, providing resistance against dust and occasional splashes, making it more durable compared to other budget phones. The Itel A90 also comes with Itel’s intelligent AI assistant, Aivana 2.0, which is designed to make daily tasks more efficient. AI features, like voice commands and personal assistance, are not commonly found in phones priced below Rs. 7,000, making this a unique selling point for the device.
For photography, the Itel A90 features an 8MP front camera for selfies and a 13MP rear camera for basic photography. The camera performance, though not groundbreaking, should be adequate for casual snapshots. The phone also includes security features like side-mounted fingerprint scanning and face unlock for added convenience.
The Itel A90 is available in two colors: Starlit Black and Space Titanium, and it can be found in retail stores across India. Moreover, the company is offering a free screen replacement within 100 days and a three-month free subscription to JioSaavn Pro, adding extra value to the purchase.
What Undercode Says:
The Itel A90 positions itself as a powerful contender in the highly competitive entry-level smartphone market. One of the standout features of the device is its inclusion of Aivana 2.0, the AI Assistant, which is a rare addition in budget smartphones. This could significantly improve the user experience, especially for those who rely on voice commands and daily reminders. At a price point of Rs. 6,499 (for the 64GB variant), it’s refreshing to see a brand offer an intelligent assistant alongside basic functionalities.
The 5000mAh battery, IP54 rating, and decent camera setup for the price range also make the device highly attractive. The 90Hz refresh rate on a 6.6-inch screen is another strong point, as it offers a smoother experience compared to traditional 60Hz displays commonly found in budget smartphones. However, while the T7100 processor should be sufficient for light tasks, it may struggle with more resource-intensive apps and gaming. Still, for the target audience, this phone is not intended to be a gaming powerhouse but rather a practical solution for everyday use.
Additionally, the inclusion of a three-month free subscription to JioSaavn Pro is a thoughtful touch, as it adds value to the package and makes it a more compelling purchase for music lovers. The free screen replacement offer within 100 days is also a reassuring service, considering the potential risks associated with budget phones’ build quality.
Overall, the Itel A90 stands out in the budget category, offering a compelling mix of features, durability, and practicality. If you’re looking for a smartphone that delivers good value for money without compromising on essential features, the Itel A90 is worth considering.
Fact-Checker Results:
- The 5000mAh battery and IP54 rating are accurate and provide practical value.
- The inclusion of Aivana 2.0 AI Assistant is a unique offering for a smartphone in this price bracket.
- The screen refresh rate of 90Hz and HD+ display are correctly listed, offering smoother navigation.
Prediction:
Given the growing demand for affordable smartphones that offer more than just basic functionality, Itel’s strategy of adding premium features like an AI assistant and durable design at a low price could help the A90 perform well in the Indian market. The trend of AI-integrated devices and battery-efficient smartphones will continue to gain traction, making the Itel A90 a competitive option in the sub-Rs 7,000 price category for the foreseeable future. If Itel continues this path, we might see even more advanced features at this price point in the coming months.
References:
Reported By: timesofindia.indiatimes.com
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