LG Dominates the US Premium TV Market, Outshining Samsung

LG’s OLED EVO TVs Take the Lead in Consumer Reports Rankings

The US remains one of the most profitable markets for TV manufacturers, especially for high-end models. Data suggests that nearly 30% of all global TV shipments priced at $1,500 and above, and 31% of TVs priced over $2,500, are sold in the US. Given this, brands fiercely compete to secure their foothold in this lucrative segment.

For years, Samsung has been a dominant force in the US TV market, but its past reluctance toward OLED technology has cost it dearly. In a surprising shift, LG has surged ahead, capturing all ten of the top spots in Consumer Reports’ latest TV rankings. Meanwhile, Samsung finds itself positioned much lower than expected.

LG OLED EVO TVs Reign Supreme

Consumer Reports, a trusted source for American consumers, recently evaluated 400 different TV models, ranking them based on various performance metrics. The results were a resounding win for LG:

All of the top 10 rated TVs were LG OLED EVO models.
Each of LG’s 55-inch, 65-inch, and 77-inch OLED EVO 64 models scored an impressive 90 points—the highest scores since 2019.
Beyond the top 10, 17 additional TVs scored 87 points or higher.
Out of those 17, 13 were also LG OLED TVs, while Samsung managed to secure only four spots with its 65-inch and 77-inch S90D and S90DD models.

This ranking underscores LG’s aggressive push into the premium TV segment, a move that has evidently paid off. The company’s commitment to OLED technology has given it a significant advantage, pushing Samsung’s OLED lineup into a distant second place in the high-end market.

Samsung’s Struggles in the OLED Space

Samsung’s historical hesitation to embrace OLED technology may now be its Achilles’ heel. While the brand has been dominant in QLED and Mini-LED innovations, LG’s expertise in OLED development has propelled it forward. The latest Consumer Reports rankings demonstrate that LG’s OLED superiority is now widely recognized by consumers and experts alike.

Samsung, once the undisputed leader in the premium TV segment, now faces a critical challenge: reclaiming lost ground in the OLED space before LG cements its position as the go-to brand for high-end TVs in the US market.

What Undercode Says:

Market Trends Indicate a Shift Toward OLED Dominance

The Consumer Reports rankings confirm what industry insiders have speculated for years—OLED is the future of premium television. Samsung’s reluctance to invest in OLED technology early on allowed LG to perfect its craft, and that decision is now costing Samsung market share.

While Samsung has been a leader in QLED and Mini-LED technology, these innovations have not been enough to outshine OLED in terms of picture quality, contrast, and deep blacks. LG’s continuous refinements with its EVO panels—which offer higher brightness and improved efficiency—have only widened the gap.

Samsung’s Response: Can QD-OLED Help?

Samsung is not entirely out of the OLED game. The brand has recently started investing more heavily in Quantum Dot OLED (QD-OLED), which aims to combine the strengths of both OLED and QLED technologies. Samsung’s S90D and S90DD models are part of this new approach, and while they made the list, they are far from competing at the very top.

For Samsung to regain its dominance, it must do more than just produce OLED TVs—it must innovate beyond LG’s already well-established OLED lineup. Whether QD-OLED technology will be the answer remains to be seen.

Why LG’s OLED Strategy is Winning

LG’s success is not just about producing OLED TVs; it’s about delivering consistent quality, better price-to-performance ratios, and cutting-edge advancements like the EVO panel. Consumers looking for the best image quality, superior HDR performance, and unmatched contrast are now more inclined to choose LG over Samsung.

Furthermore,

The Future of the Premium TV Market

The competition between Samsung and LG in the high-end TV market is far from over. While LG currently holds the lead, Samsung is not one to back down easily. Expect more aggressive marketing, price adjustments, and technological advancements from Samsung in the coming months.

For consumers, this fierce rivalry is excellent news—it means continued innovation, better pricing, and more choices at the premium end of the TV market.

Fact Checker Results:

LG’s dominance in the Consumer Reports rankings is verified, with all top 10 spots occupied by its OLED EVO TVs.
Samsung’s lower ranking is accurate, with only four models breaking into the top 30.
Market share data supports the claim that the US remains one of the most profitable regions for high-end TV manufacturers.

References:

Reported By: https://www.sammobile.com/news/lg-just-completely-trashed-samsungs-oled-tvs-in-the-united-states/
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