Prime Video Tightens the Belt: Sharing Limits Incoming for Indian Members

2024-12-18

Sharing your Prime Video account with friends and family just got trickier in India. Amazon is updating its membership usage terms, specifically limiting the number of TVs that can simultaneously stream content under a single subscription.

Changes Taking Effect in January 2025

Starting January 6th, 2025, Prime members will be able to use Prime Video on a maximum of five devices, but with a crucial caveat: only two of those devices can be TVs. This means users who currently watch Prime Video on more than two TVs will need to consider additional options to continue watching on all their screens.

What it Means for You

Previously, Prime members enjoyed the flexibility of streaming on up to five devices without restrictions on the type of device. With the upcoming change, users who frequently watch Prime Video on multiple TVs may need to:

Manage their registered devices: Regularly check which devices are linked to their account on the Prime Video settings page.
Consider additional subscriptions: If exceeding the two-TV limit is a concern, purchasing a separate Prime membership for additional TV access becomes a possibility.

Amazon’s Perspective

While the official announcement

What Undercode Says:

This update by Amazon might have some unintended consequences:

Inconvenience for Families: Large families who utilize multiple TVs for entertainment might find the new limit restrictive.
Impact on Student Users: Sharing subscriptions among students living together becomes less feasible.
Potential for Increased Churn: Users who primarily use Prime Video for TV viewing might consider canceling or downgrading their subscriptions.

Looking Ahead

Amazon emphasizes its commitment to delivering a vast library of content, highlighting successful launches like “Mirzapur” and “The Rings of Power.” The company encourages users to explore their diverse offerings and manage their devices accordingly.

It remains to be seen how Indian users will react to this change. While it might encourage some to subscribe individually, it could also lead to a decrease in overall Prime memberships, especially among families and shared living situations. Only time will tell if the new policy strikes a balance between managing account sharing and maintaining a satisfied customer base.

References:

Reported By: Timesofindia.indiatimes.com
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