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2025-01-29
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On January 29th, Rakuten Mobile, a subsidiary of the Rakuten Group, announced the launch of a new service aimed at helping businesses with their digital transformation (DX) by leveraging generative AI. The service will target corporate clients, specifically those with mobile contracts, and is designed to support companies in their transition to the digital age. This move represents Rakuten’s efforts to boost its corporate sector presence, an area where it has been trailing its larger competitors.
Summary:
Rakuten Mobile has launched a service called “Rakuten AI for Business” to assist businesses in their digital transformation by integrating generative AI into their operations. The service, which builds on Rakuten’s 2023 DX support initiatives, uses AI to perform tasks like email creation, document translation, competitive analysis, and advertising copy generation based on user inputs. The service is priced at a monthly fee of 1,100 usd, with an initial offering of free usage, and supports up to 100,000 characters of input and output.
The new service is positioned as a strategic tool to strengthen Rakuten Mobile’s corporate client base, which has grown by 40% over the past year, reaching 7.21 million contracts as of September 2024. Although the service can be used independently of Rakuten’s mobile network, there is an emphasis on encouraging businesses to also adopt Rakuten’s network services.
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The unique aspect of Rakuten’s offering is the inclusion of generative AI. While its competitors are also exploring the potential of AI in DX, Rakuten appears to be taking a more aggressive approach by combining telecommunications with AI, aiming to create a seamless, all-in-one service for businesses. This could give Rakuten an edge, particularly among companies that are looking for integrated solutions that span across mobile connectivity, AI, and business processes.
Additionally, Rakuten’s growing mobile customer base provides a ready-made channel for introducing these services to a wide range of corporate clients. With the service priced affordably and a strong marketing push led by Rakuten’s leadership, the company has the opportunity to attract both new customers and those looking for an innovative way to drive their DX efforts.
However, the competition remains fierce. NTT Docomo, KDDI, and SoftBank have long been established players in the corporate mobile space, and their own DX and AI-powered services are well underway. Rakuten’s challenge will be not only to catch up but to differentiate itself in a market that is already crowded with offerings. By leveraging its AI capabilities and combining them with the strong telecom infrastructure it has built over the past few years, Rakuten Mobile can carve out a unique position in the market.
Looking ahead,
While Rakuten is still playing catch-up with its more established competitors, its innovative use of generative AI in combination with its mobile services presents a clear opportunity to disrupt the corporate mobile market. As more companies turn to AI to drive their digital transformation, Rakuten’s ability to leverage this technology could allow it to accelerate its growth and gain a more substantial share of the market.
References:
Reported By: Xtech.nikkei.com
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