In February 2025, Sam Altman, the CEO of OpenAI, and his partner, Oliver Mulherin, welcomed their first child, a son. While the news of their baby was initially kept private, it soon made headlines when Altman shared a unique parenting tip on social media, sparking attention across the tech and parenting communities. Altman praised Cradlewise, a high-tech smart crib created by a startup founded in India, and recommended it as a must-have for new parents. The endorsement instantly elevated Cradlewiseâs profile, drawing significant attention to the innovative baby product.
Cradlewise Gains Momentum with Altmanâs Endorsement
Sam Altmanâs recommendation of the Cradlewise crib came as a surprise to many. Known for his leadership in the tech world, Altman is not typically associated with consumer product endorsements. In a post shared with millions of followers on X (formerly Twitter), he stated, âWe bought a lot of silly baby things that we havenât needed. But definitely I recommend a Cradlewise crib and a lot more burp rags than you think you could possibly need.â His candid endorsement not only provided visibility for Cradlewise but also emphasized the value of the product in enhancing sleep for both babies and parents.
Radhika
The co-founder of Cradlewise, Radhika Patil, expressed her gratitude after Altmanâs post. On social media, she thanked Altman for his endorsement, saying, âThanks for loving us Sam Altman. The AI godâs trust in the smarts of Cradlewise means a lot to us.â Her words reflect the deep sense of pride she felt at receiving recognition from such a prominent figure in the tech world. This gesture has brought even more attention to Cradlewise, enhancing its visibility not just in the tech sphere but also in the global parenting community.
The Cradlewise Smart Crib: Features That Set It Apart
What makes Cradlewise stand out from traditional cribs? The smart crib is packed with cutting-edge features designed to assist both babies and parents:
- AI-powered monitoring: The crib uses AI to track the babyâs sleep patterns and detect early signs of wakefulness.
- Gentle rocking motion: When the crib detects restlessness, it initiates a gentle rocking motion to soothe the baby back to sleep.
- Built-in video monitor: A silent, night-vision camera allows parents to monitor their baby in real-time via a mobile app.
- White noise system: The crib plays soothing white noise or lullabies to enhance the babyâs sleep quality.
- Mobile app integration: Parents can adjust settings and monitor their baby remotely via the Cradlewise app, available for both iOS and Android.
These innovative features have helped Cradlewise carve a niche for itself in the competitive baby product market.
Cradlewise: A Premium Investment for Parents Prioritizing Sleep and Safety
Priced at $1,999 in the US, Cradlewise is positioned as a luxury item for parents who place a high value on sleep and safety. The product is also available in India, where it retails for around Rs 1.5 lakh. While its premium price tag may limit its appeal to a niche demographic, Cradlewiseâs focus on sleep wellness and safety has garnered it a loyal following among tech-savvy, health-conscious parents, especially in urban areas. For many, the cribâs long-term value propositionâimproving infant sleep and reducing parental fatigueâjustifies the hefty price.
The Story Behind Cradlewise: From Bengaluru to the US
Cradlewise was founded in 2016 by Radhika Patil and Bharath Patil, who were driven by their own experiences as new parents. The idea for the smart crib was born when Radhika, a graduate of the Indian Institute of Science, noticed the challenges parents face when dealing with irregular infant sleep cycles. Together, they created the Cradlewise prototype in Bengaluru, with the goal of providing a responsive, AI-powered solution to help babies sleep better.
After relocating to the United States in the midst of the COVID-19 pandemic, Radhika and her family officially launched Cradlewise in the American market. As CEO, Radhika has successfully positioned the company as a technology-driven solution to one of parentingâs most pressing challenges: getting enough sleep. The company is currently thriving in the US market, with an expanding base of customers who value both innovation and well-being.
What Undercode Say:
Cradlewiseâs rise to prominence thanks to Sam Altmanâs endorsement marks a pivotal moment in the intersection of technology and parenting. By leveraging artificial intelligence to address an age-old challengeâbaby sleepâCradlewise has created a product that not only serves a practical purpose but also introduces cutting-edge technology to the baby care market.
Altmanâs endorsement, particularly in the world of artificial intelligence, gives Cradlewise credibility among tech enthusiasts and parents alike. The productâs AI capabilities are no longer a futuristic concept but a reality, with real-world applications for sleep-deprived parents. It also positions Cradlewise as a leader in the burgeoning market of smart home products designed to improve wellness and daily life.
The companyâs backstory, rooted in Bengaluru and supported by a tech-driven approach, highlights how innovation can transcend geographical boundaries. The transition from India to the US underscores the global aspirations of Cradlewise, positioning it as a symbol of how startups from emerging markets are gaining traction in the competitive landscape of Silicon Valley.
Cradlewise is not just about improving sleepâitâs about redefining the parenting experience in the digital age. The blend of technology and comfort provided by Cradlewise resonates with the modern parent, particularly those who are keen on integrating technology into every aspect of their life, including childcare. Its integration of AI, motion sensors, sound systems, and mobile apps is a testament to how technology can play an integral role in improving day-to-day life, even for the youngest members of the family.
With this technological approach, Cradlewise is on track to expand its influence, both in terms of product offerings and market reach. Itâs a luxury item, yes, but for those who can afford it, it offers the potential for better sleep and more restful nightsâan appealing proposition in todayâs fast-paced world.
Fact Checker Results:
- Sam Altmanâs endorsement of Cradlewise is genuine, and his post on social media has increased the brandâs visibility.
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References:
Reported By: timesofindia.indiatimes.com
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