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Introduction
For years, Samsung has quietly invested in robotics, artificial intelligence, and automation while allowing competitors to dominate headlines. Now, the South Korean technology giant appears ready to make robotics one of its biggest long-term priorities. Instead of treating robots as experimental projects, Samsung has established an entirely new business division dedicated to transforming advanced robotics into a core pillar of its future.
The creation of Samsung RX signals much more than a corporate restructuring. It represents Samsung’s ambition to become a major force in industrial robots, logistics automation, humanoid machines, and eventually consumer robotics. By recruiting world-class researchers, experienced executives, and expanding its global research footprint, Samsung is positioning itself for what could become one of the most competitive technology races of the next decade.
Samsung Creates a Dedicated Robotics Division
Samsung Electronics has officially established a new robotics organization known as Samsung RX, a dedicated division responsible for developing next-generation robotic technologies.
The newly created RX Business Promotion Office will operate directly under Samsung DX CEO TM Roh, highlighting the strategic importance robotics now holds within Samsung’s overall business roadmap. Rather than being managed as another experimental research project, robotics has now become a company-wide strategic initiative with executive-level oversight.
This organizational change demonstrates
Experienced Leadership Joins Samsung RX
Leading Samsung RX is Lee Dongkun, currently Vice President of Samsung Electronics’ Planning Team and head of the Robotics Strategy Team.
Before joining Samsung, Lee played an important role at Hyundai Motor Group, where he worked extensively on robotics strategy, including collaboration with the renowned robotics company Boston Dynamics.
His experience combining industrial robotics with commercial deployment gives Samsung an executive capable of turning laboratory innovations into real-world products.
This appointment also reflects
World-Class Robotics Experts Strengthen the Team
Samsung is aggressively recruiting internationally respected robotics specialists.
Among the newest additions are Professor Hyun-Jin Kim from Seoul National University, recognized globally for his robotics research, and Professor Eui-Kyum Kim from Ajou University, whose expertise focuses on robotic hands, precision manipulation, and intelligent machine movement.
These appointments strengthen
Instead of relying solely on internal engineering talent, Samsung is blending academic excellence with industrial development.
Seoul Becomes
Samsung has selected its Seoul R&D Campus in Umyeon-dong as the primary headquarters for robotics development.
Engineers and robotics specialists from multiple Samsung divisions will work together under one centralized organization.
This collaborative structure should accelerate development by allowing software engineers, AI researchers, semiconductor designers, mechanical engineers, and manufacturing experts to share knowledge much more efficiently.
Centralization also reduces duplicated research efforts across the company.
Global Research Expansion
Samsung’s ambitions extend far beyond South Korea.
The company plans to establish additional robotics research hubs in:
China
Samsung hopes to leverage
Japan
Japan remains one of the
United States
The U.S. provides access to advanced AI research, robotics startups, universities, and technology partnerships that can accelerate product development.
This international approach allows Samsung RX to combine expertise from multiple innovation centers around the world.
Samsung Wants to Lead the Humanoid Robot Race
Perhaps the most ambitious objective announced by Samsung is its intention to accelerate humanoid robot development this year.
Humanoid robots have become one of the fastest-growing areas of AI research, with companies worldwide competing to build machines capable of performing tasks traditionally handled by humans.
Rather than limiting its focus to factory automation, Samsung appears interested in robots capable of operating in workplaces, retail stores, healthcare environments, and eventually private homes.
Building Better Robots Through Data
Artificial intelligence depends on enormous amounts of high-quality data.
To support robotics development, Samsung plans to build a dedicated data factory at its manufacturing plant in Gumi, South Korea.
This facility will continuously collect operational information from robotic systems, enabling engineers to improve perception, navigation, object handling, movement efficiency, and decision-making capabilities.
As the robots perform more tasks, they generate increasingly valuable datasets that further improve future generations.
This creates a continuous cycle of learning and technological improvement.
Factory Robots Come First
Samsung’s initial deployment strategy is practical rather than ambitious.
Instead of immediately selling robots to customers, Samsung will first deploy manufacturing and logistics robots throughout its own factories.
These internal deployments allow engineers to test hardware reliability, improve AI software, identify weaknesses, and collect operational data under real manufacturing conditions.
Using its own facilities as testing grounds significantly reduces commercial risk before expanding into external markets.
Commercial Expansion Will Follow
Once industrial robots reach sufficient maturity, Samsung plans to sell them to business customers.
Potential commercial applications include:
Manufacturing Automation
Factories requiring intelligent production assistance.
Warehouse Logistics
Autonomous movement of inventory and materials.
Retail Operations
Customer assistance, inventory management, and store automation.
Home Robotics
Long-term plans include intelligent household assistants capable of performing daily tasks.
Although consumer robots remain a future objective, Samsung clearly sees them as an eventual destination for the Samsung RX roadmap.
Investment and Acquisitions Remain Possible
Samsung has also confirmed it is prepared to pursue strategic investments and acquisitions if necessary.
Rather than developing every technology internally, Samsung may acquire promising robotics startups or partner with companies possessing specialized expertise.
This flexible strategy could significantly shorten development timelines while expanding Samsung’s technological capabilities.
Learning From the GEMS Experience
Samsung’s robotics journey is not new.
Back at CES 2020, the company introduced GEMS (Gait Enhancing & Motivating System), a wearable robotic exoskeleton designed to help elderly individuals and people experiencing mobility challenges.
The device generated significant excitement, with plans pointing toward a commercial release in 2022.
However, the product never reached consumers.
The formation of Samsung RX may provide a fresh opportunity to revive technologies developed during the GEMS project and integrate them into future robotics platforms.
Instead of abandoning years of research, Samsung can now consolidate previous innovations under one unified organization.
What Undercode Say:
Samsung RX is arguably one of
The robotics industry is entering a phase similar to smartphones fifteen years ago.
Artificial intelligence is finally powerful enough to make robots genuinely useful.
Semiconductor advances are reducing energy consumption.
Battery technology continues improving.
Computer vision is becoming increasingly accurate.
Large language models are enabling more natural communication.
Samsung already controls several pieces of this ecosystem.
The company manufactures AI chips.
It builds memory.
It produces advanced image sensors.
It develops mobile processors.
It owns massive manufacturing facilities.
Few companies possess this level of vertical integration.
Unlike startups, Samsung already understands mass production.
That advantage could become decisive.
Hiring executives from Hyundai and Boston Dynamics experience is equally significant.
It suggests Samsung wants proven industrial expertise rather than experimental concepts.
Creating research centers across multiple countries diversifies innovation sources.
The decision to deploy robots internally before selling them is particularly intelligent.
Every production line becomes a live laboratory.
Real-world failures become engineering improvements.
This dramatically increases reliability before commercialization.
The biggest challenge will be software.
Modern robotics depends more on AI than mechanics.
Robot intelligence, perception, reasoning, and adaptability remain difficult engineering problems.
Competition will also be fierce.
Tesla continues investing heavily in Optimus.
Chinese robotics firms are scaling rapidly.
Japanese manufacturers maintain decades of experience.
American AI companies continue advancing machine intelligence.
Samsung cannot rely solely on hardware.
Its AI ecosystem must evolve equally fast.
If Samsung successfully integrates Galaxy AI, advanced semiconductor technology, cloud computing, and robotics into one ecosystem, it could build one of the world’s most comprehensive robotics platforms.
The launch of Samsung RX is therefore not simply another corporate announcement.
It is the foundation of
✅ Samsung has officially established the Samsung RX robotics division under the leadership of TM Roh.
✅ Lee Dongkun previously worked on robotics strategy at Hyundai Motor Group, including work connected with Boston Dynamics, making his appointment consistent with Samsung’s robotics ambitions.
✅ Samsung has announced plans to develop industrial robots first before expanding toward business and consumer robotics, while also exploring humanoid robot development.
Prediction
(+1) Samsung RX has the potential to become one of Samsung’s fastest-growing technology divisions over the next decade.
Increased AI investment will accelerate humanoid robot development.
Samsung’s semiconductor expertise could provide a major competitive advantage.
Internal factory deployments will improve reliability before commercial launches.
Strategic acquisitions may rapidly strengthen
Consumer robotics could eventually become another major Samsung product ecosystem alongside Galaxy devices.
Deep Analysis
Samsung’s robotics strategy resembles a phased software deployment model.
Instead of immediate commercialization, Samsung is following an iterative engineering pipeline.
Example Linux commands that reflect robotics development workflows:
Monitor AI training processes
htop
View GPU utilization
nvidia-smi
Clone robotics software
git clone https://github.com/ros2/ros2.git
Update development environment
sudo apt update && sudo apt upgrade
Install Robot Operating System dependencies
sudo apt install python3-colcon-common-extensions
Build robotics workspace
colcon build
Launch ROS environment
source install/setup.bash
Check connected robotic devices
lsusb
Monitor hardware sensors
dmesg | grep sensor
Verify network communication
ping robot-controller.local
Analyze system logs
journalctl -xe
Inspect CPU information
lscpu
Check memory resources
free -h
Monitor storage usage
df -h
These commands represent the type of Linux-based development environment commonly used throughout modern robotics engineering. As Samsung RX expands its AI-powered robotics ecosystem, similar software development, testing, hardware diagnostics, and automation workflows will likely play an essential role in bringing intelligent robots from research laboratories into factories, businesses, and eventually millions of homes worldwide.
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