Samsung Set to Revolutionize Mobile and XR Tech with Tri-Fold Phone and AI Glasses at September 29 Unpacked Event

Samsung is gearing up for what could be its most ambitious Unpacked event yet. Scheduled for September 29 in South Korea, the tech giant is expected to unveil a trio of groundbreaking devices: a tri-fold smartphone, the Project Moohan XR headset, and new AI-powered smart glasses. The announcement marks an unprecedented third Unpacked event in a single year, highlighting Samsung’s push into experimental and next-generation hardware.

The upcoming tri-fold phone has been on Samsung’s radar for months, with early glimpses shown at Mobile World Congress 2025. Unlike its traditional foldables, this device folds in three, promising a larger, more flexible screen without increasing pocket footprint. Meanwhile, Project Moohan, Samsung’s collaboration with Google and Qualcomm, is an Android XR headset that has already generated buzz following a demo at Google I/O earlier this year. Early impressions suggest the device delivers a smooth, immersive experience that could rival Apple’s Vision Pro in meaningful ways.

The most unexpected reveal, however, could be Samsung’s AI smart glasses, codenamed Project Haean. These audio-focused glasses, powered by Qualcomm’s AR1 chip, are designed for Android XR and could directly challenge Meta’s Ray-Ban smart glasses. While details remain scarce, the glasses are anticipated to launch before the end of 2025, though initial availability—Korea or international—remains uncertain.

Analysts see strategic reasoning behind a third Unpacked event this year. Anshel Sag of Moor Insights & Strategy emphasizes that isolating riskier, experimental devices in their own showcase allows Samsung to maintain focus on high-volume products like the Fold7 and Flip7, while shaping the Android XR narrative effectively. Reports indicate the XR headset could hit South Korean markets on October 13, followed by staggered releases for the tri-fold phone and AI glasses. Samsung has rarely hosted Unpacked events in South Korea, making this event both a domestic and international spectacle for tech watchers.

What Undercode Say:

Samsung’s upcoming Unpacked event signals a bold shift in the company’s product strategy. By introducing a tri-fold phone, Samsung is not merely iterating on its foldable portfolio but attempting a radical rethinking of mobile design. The tri-fold could set a new standard in flexible display technology, attracting tech enthusiasts and early adopters who crave larger screens without the bulk of tablets.

Project Moohan also suggests Samsung is serious about staking a claim in XR, a market still nascent but rapidly growing. Unlike other VR and AR devices, Samsung’s headset promises tighter integration with Android ecosystems and collaborative features with Google services. The timing of this release, before competitors finalize 2025 lineups, positions Samsung as a frontrunner in accessible mixed reality hardware.

Project Haean’s AI smart glasses indicate Samsung is eyeing wearable tech beyond conventional smartwatches and fitness bands. By focusing on audio-based AR experiences, the glasses could bypass some usability barriers seen in AR headsets while leveraging Qualcomm’s AR1 chip for AI-driven applications. Samsung’s approach could redefine expectations for wearables, balancing practicality and innovation.

Hosting three Unpacked events in one year may appear excessive, but strategically it allows Samsung to separate its experimental devices from mainstream foldables, preventing cannibalization while generating hype. The Seoul venue adds a symbolic layer: Samsung is showcasing its technological ambition in its home country before rolling devices out globally. Analysts predict that the tri-fold and XR devices will serve as beachheads for further investment in foldable phones, AR/VR, and AI-enabled wearables.

From a market perspective, these releases are likely to spur competition with Apple, Meta, and other Android manufacturers, particularly in the XR space. Samsung’s focus on tri-fold design, immersive AR experiences, and AI smart glasses may reshape consumer expectations and inspire a wave of experimental products across the industry.

🔍 Fact Checker Results:

✅ Samsung will host its Unpacked event on September 29, 2025, in South Korea.
✅ The event is expected to feature a tri-fold phone, Project Moohan XR headset, and Project Haean AI smart glasses.
❌ Details on international availability of the smart glasses remain unconfirmed.

📊 Prediction:

Samsung’s tri-fold phone could redefine foldable smartphone design, potentially capturing attention from high-end consumers and tech enthusiasts seeking innovative form factors. The Project Moohan headset may position Samsung as a leading Android XR provider, while the AI smart glasses could ignite competition in wearable AR devices, challenging Meta’s dominance. Collectively, these releases could reinforce Samsung’s image as a pioneer in experimental mobile and XR technology, setting the stage for aggressive market expansion into 2026.