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Revolutionizing Enterprise Software with AI: A New Chapter for Nineout
In an exciting move set to reshape how businesses operate, Nineout — a subsidiary of Japanese tech innovator Sansan — has integrated artificial intelligence (AI) capabilities into its suite of business support software. With this strategic upgrade, the company aims to offer more efficient, intuitive, and powerful solutions to handle complex business tasks, making everyday operations smoother and more intelligent for its users. This upgrade includes access to major AI models like OpenAI’s GPT-4o and Google’s Gemini, giving companies the flexibility to choose the engine that best suits their needs.
This announcement comes alongside a rebranding effort by the company, formerly known as Creative Survey, which is now operating under the name Nineout. The new identity reflects a fresh focus on data flow and enterprise-level innovation, signifying a pivotal moment in its corporate evolution.
Streamlining Enterprise Workflows with AI — A the Original
On June 2nd, Tokyo-based Nineout, a subsidiary of Sansan, officially announced that it had integrated artificial intelligence features into its proprietary business support software. The company’s goal is to simplify how enterprise users process large volumes of data. By using natural language commands instead of complex configurations or manual input, the software now allows users to operate the system with ease and accuracy. It supports advanced AI models such as OpenAI’s GPT-4o and Google’s Gemini, offering flexibility and performance tailored to specific business needs.
Previously, Nineout had been offering three main software products through a subscription-based model. These products enabled users to link input forms with internal company data seamlessly. The new AI functionality has been introduced as an optional add-on, meaning current subscribers can gain access to the enhanced features by paying an additional fee. Notably, the software also supports voice input, further expanding its usability in different operational contexts.
Coinciding with the AI upgrade, the company underwent a rebranding initiative, changing its name from Creative Survey to Nineout. The new name symbolizes the concept of managing countless variables and facilitating smooth data input and output — a nod to the company’s renewed focus on advanced, fluid, data-driven tools. CEO Shingo Ishino explained that the previous name suggested limited functionality, whereas the new identity aligns better with the firm’s forward-looking vision and product capabilities.
What Undercode Say: 🧠📊
The integration of AI into
Strategic Positioning: Nineout’s move comes at a perfect time. With AI rapidly reshaping how businesses interact with their tools, offering a system where users can give instructions in plain language dramatically lowers the entry barrier. This means companies without deep technical knowledge can now automate more processes, leading to higher efficiency and reduced error rates.
AI Model Flexibility: The decision to support both GPT-4o and Gemini is significant. It shows that Nineout is not tying itself to one ecosystem. Instead, it’s offering clients the freedom to leverage the strengths of either model depending on their use case. For instance, businesses in Japan might benefit from Gemini’s integration with Google Workspace, while global clients may prefer GPT-4o’s nuanced understanding of language.
Voice and Natural Input: The addition of voice input pushes the envelope even further. It aligns with the ongoing push towards hands-free interfaces, particularly in high-paced environments where multitasking is essential. As more enterprise users adopt hybrid and remote work setups, features like voice-enabled workflows could become indispensable.
Branding Refresh: The name change from Creative Survey to Nineout is more than cosmetic. It aligns with the industry shift toward modular, data-centric, and AI-driven platforms. The inclusion of “N” (variable), “in,” and “out” in the new name speaks directly to the flexible and integrative nature of the company’s software strategy.
Monetization Strategy: Offering AI features as an optional paid upgrade allows Nineout to maintain accessibility for existing users while monetizing innovation. This tiered approach could serve as a sustainable model, balancing innovation with profitability.
Market Impact: In Japan’s competitive enterprise software market, this move helps Nineout distinguish itself from legacy players and newer SaaS entrants. The integration of globally recognized AI tools positions the company for potential regional and international growth.
Challenges Ahead: Despite the promising upgrade, Nineout will need to ensure strong data governance, security protocols, and compliance, especially with global standards such as GDPR. Moreover, educating clients about AI use and ensuring their comfort with natural language interfaces will be key to user adoption.
Fact Checker Results ✅🔍
✅ The AI integration supports both GPT-4o and Gemini models, verified by official company announcement.
✅ The rebranding to “Nineout” is confirmed as effective from June 1.
✅ Voice and natural language input capabilities are part of the new AI feature set.
Prediction 🔮📈
With AI integration, Nineout is poised to become a standout player in the Japanese and potentially global SaaS market. By embracing both OpenAI and Google technologies, offering flexible input methods, and positioning itself with a modernized brand, the company is well-prepared to capture tech-forward enterprises seeking intelligent automation tools. Expect increasing adoption across sectors such as HR, logistics, and finance by the end of 2025, as businesses prioritize tools that reduce friction and elevate operational efficiency.
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