Xiaomi Unveils QLED TV FX Pro and 4K TV FX Series in India: Premium Tech Meets Smart Living

Xiaomi has once again expanded its footprint in India’s smart television market with the launch of two new smart TV lineups: the Xiaomi QLED TV FX Pro and the Xiaomi 4K TV FX series. Designed to deliver a cinematic experience while seamlessly integrating with smart home ecosystems, these TVs target users who want more than just visual brilliance—they want intuitive control, advanced audio, and convenience packed in one entertainment hub.

Both series come in two popular sizes—43-inch and 55-inch—allowing flexibility for various room sizes and use cases. The devices are built on Xiaomi’s established foundation of high performance at competitive pricing, aimed at mainstream users looking for a premium experience without the flagship price tag.

Key Highlights and Specifications

Display Options: Available in 43-inch and 55-inch variants.

Technology: QLED panel in the FX Pro series, and standard 4K panels in the FX series.
Visuals: Equipped with HDR10+ support, ensuring enhanced contrast, vivid colors, and better frame-level detail.
Audio: Outfitted with 30W box speakers optimized with Dolby Atmos for immersive sound quality.
Smart Features: Integrated Fire TV OS for access to over 12,000+ apps, including major OTT platforms like Prime Video, Netflix, Hotstar, and more.
Voice Assistant: Comes with Alexa voice control built into the remote, capable of switching channels, launching apps, and controlling smart home devices.
Picture-in-Picture (PiP): Allows viewing live feeds from Alexa-compatible cameras while continuing your show—ideal for multitasking.
Availability: Launch date set for May 12, 2025, across Amazon.in, Flipkart, and mi.com.

Pricing:

QLED TV FX Pro

4K TV FX

After-Sales Service: Pan-India support across all pin codes, ensuring easy access to assistance.

What Undercode Say:

The launch of the Xiaomi QLED TV FX Pro and 4K TV FX series clearly signals the brand’s intent to disrupt the mid-range smart TV market in India once again—this time with a stronger focus on content access, intelligent features, and seamless integration into smart homes.

From a strategic standpoint, Xiaomi’s decision to integrate Fire TV OS rather than rely solely on Google TV or PatchWall shows a tactical shift to broaden appeal. Fire TV’s robust ecosystem, voice-first interface via Alexa, and tighter integration with Amazon services position Xiaomi’s offering as not just a television, but a home control hub.

On the hardware front, using HDR10+ support and Dolby Atmos on models priced under ₹30,000 is aggressive. These features are typically reserved for higher-end models, and their presence in this series could undercut brands like Samsung, Sony, and LG in the 4K space.

From a software UX perspective, one of the most innovative additions is the Picture-in-Picture support for surveillance feeds—something rarely seen at this price point. It aligns well with the growing smart home culture in India where users install Alexa-enabled devices and seek cohesive control environments.

The pricing strategy is smart—with the cashback offers bringing the effective price down by ₹2,000, Xiaomi hits psychological pricing thresholds (e.g., sub-₹25,000 and sub-₹35,000), which can boost sales dramatically in online retail environments.

What sets the FX Pro line apart is the use of QLED tech, which brings higher brightness levels, better color accuracy, and longer lifespan compared to traditional LED displays. For consumers focused on binge-watching and cinematic experiences, this adds significant value.

In terms of content, Fire TV OS opens up more than just mainstream OTT apps—it gives access to free content hubs and Indian news channels via nexGTV, DD National, and others, making the TVs appealing to family households beyond just Gen Z or millennials.

The integration of Alexa voice control brings further ecosystem stickiness. Saying “Alexa, switch to Star Sports 1” without touching a remote is not just cool—it’s habit-forming and could boost brand loyalty, especially among tech-savvy urban buyers.

Overall, this launch isn’t just about offering better specs. It’s about transforming the TV into a central node for entertainment, information, and home automation—and doing so at a price that’s accessible for the average Indian household.

Fact Checker Results

Fire TV OS availability and Alexa integration: Verified. Xiaomi officially partners with Amazon for this.
HDR10+ and Dolby Atmos at this price range: Uncommon but accurate, making this a standout offering.
Picture-in-Picture feature for surveillance cameras: Correct and supported for Alexa-enabled devices.

Prediction

Given Xiaomi’s pricing strategy, feature-rich presentation, and expansive after-sales network, it’s likely that the 43-inch QLED model will become a top-seller in the budget-premium segment, especially among first-time smart TV buyers in tier-1 and tier-2 cities. Expect Xiaomi’s market share in India’s 4K TV space to rise noticeably by Q3 2025, with strong competition response likely from Realme, OnePlus, and Samsung.